What Makes Good Writing? 4 Writing Tips to Boost Your SEO Today

What Makes Good Writing? 4 Writing Tips to Boost Your SEO Today

what makes good writing

What Makes Good Writing?

A common misconception is that good writing means the ability to express ideas. However, this is not entirely true. Good writing is writing that creates value for its readers. If writing is not satisfying the intention that readers (or users) have in the first place, then engagement will waver, and Google won’t rank your articles.

Good writing is not necessarily about expressing ideas, it is about understanding the thoughts that an audience has so that they can relate to a person, product, or business. In other words, good writing is knowing your audience. This effectively turns clicks into loyal viewers, customers, buyers, or subscribers.

A big part of SEO is producing articles that satisfy search intent—another way of saying that you need to know your audience.

What Does Google Consider Good Writing?

Google defines good writing as helpful content. Search engines like Google reward helpful content by ranking it SERP’s. Helpful content is defined as content that satisfies the user. While SEO used to be largely about optimizing articles, SEO is now largely influenced by how content satisfying search intent. Good writing satisfies the intention that readers have for clicking on a particular website. This is where Keyword research comes into play.

What Role Do Keywords Play in Good Writing?

Proper keyword research and usage create the condition wherein the writer understands what their target audience is looking for. By finding the words people use, the writer can then begin to write for their audience, thereby satisfying search intent.

Quality articles are optimized for specific keywords, making them more effective for SEO. Keywords are essential for SEO because they help search engines understand the content of your website. By optimizing your articles for specific keywords, you can improve your website’s relevance and ranking for those keywords.

How Does Google Reward Good Writing?

Google rewards good writing—or helpful content—by ranking that content on SERP’s. Moreover, it does so by using featured snippets. Featured snippets are excerpts of text that appear at the top of a Google search results page. While high page rankings can be purchased using ad spend, featured snippets cannot be bought, and must be earned by providing good and helpful writing.

What makes good writing? How does google reward good writing? They do it through featured snippets
Featured snippet 1
how does google reward good writing?
Featured Snippet 2

The numerous factors that affect ranking on search engines include things like:

  • keyword strategy
  • website speed
  • backlink
  • Content

Content is king when it comes to SEO, and that’s what this article is about. One of the most effective ways to boost your website’s SEO is to create good writing. That’s why it’s important to know what makes good writing.

Does AI Create Good Writing?

AI writer tools can help provide inspiration and ideas that writers can then use to sharpen their content with. However, AI lacks uniqueness and cannot contextualize the way a human can. Humans have an ability to put things in context, and this gives them an edge for creating relatable and helpful writing beyond that of AI writing tools.

The best SEO Content Writing Services use AI as tools to delve deeper into their clients business, but don’t rely on them. They take the time to understand a company’s cultures, and delve into their own experiences and expertise to construct good and helpful writing, as opposed to simply letting AI generate content.

Human Writing vs AI Writing

AI writing is more capable of being technical, whereas human writing is more capable of being creative. Creativity comes from experience, and every person, business, and organizations experiences are unique. AI writing tools create writing from other forms of writing already available on the web. Essentially, it is an expression of experiences from others, but not the experience itself.

How Does Good Writing Help SEO?

Google and other search engines value high-quality content that provides value to readers. Good SEO writing means the consistent production of high-quality articles that satisfy the audiences search intent. This allows businesses to gain a good reputation as a trusted authority in their industry because it shows that they understand their target audience. This authority ultimately leads to more traffic, more engagement, and more buzz around the business. This paves the way for more:

  • Unique Content: Search engines favor unique content writing because it shows that a website is providing value to its audience that goes beyond simply rehashing information.
  • Link Building: Good writing builds connections, and this is an important aspect of SEO. When other websites link to your content, it signals to search engines that your content is valuable and informative, and this builds authority. When you build authority, your website is more likely to be linked and shared by other websites, which further boosts how search engines rank you.

4 Additional Writing Tips for Boosting SEO

  • Know Your Audience: Understanding your audience is key to creating effective content. In fact, that’s what effective and proper keyword research is about. Taking the time to understand what your audience is looking for by analyzing the search intent behind certain keywords helps build content that drives engagement.
  • Forget School Rules: “Don’t use conjunctions after a period” and “don’t switch between point of view styles” will not hold up in the real world. Human beings’ value connection, and restricting your writing styles to what you learned in school can keep you from making those connections.
  • Provide Value: Your content should provide value to your target audience. Ask yourself the following: am I providing them with what they are looking for? Does my title reflect my article, and my hook reflect my body paragraphs?
  • Use Visuals: People remember what they see more than what they read. In fact, people with synesthesia see numbers as shapes! One such example is Daniel Tammet who can recite the number pi to 22,514 places using nothing but the visuals representing numbers in his head. Extreme example I know, but a fascinating case that human beings have a deep connection with visuals.
what makes good writing

Adam Hamadiya

Hello, and welcome to my blog. I’m Adam Hamadiya, the co-founder of InspiringClicks. As an SEM specialist, I have ranked multiple websites on the first page of Google using optimized articles as the foundation of that success. I live and breath Search Engine Marketing. I working hard to ensure that my blogs provide valuable information to content creators who are hungry for knowledge. And I work even harder to ensure that my SEM Agency provides top ranks to business who want to scale up their SEO and marketing ROI. Let’s get ranking!

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content writing services, SEO