Benefits of SEO Copywriting Services

Because people who use Google know what they are searching for; they just want to be connected with websites that offer solutions.

Talk about money in the bank! Here are 5 mind-blowing benefits of SEO copywriting services that help drive growth for your website.

1. Increases Website Traffic

You’ve heard about content writing increasing website traffic, but what about copywriting? There are indeed differences between copywriting and content writing, but the biggest similarity might come as a surprise:

Copywriting can be just as effective for increasing traffic to your website as content writing. It’s all about optimizing copy for SEO. When pages rank higher on Google search results, more people will see it.

2. Very Effective at Generating Qualified Leads

Every business could benefit from an online presence. Heck, some pay hundreds of dollars for every click they receive to their website just to be sponsored on Google’s top page results. But it’s worth it because they know those clicks can become customers and clients.

Copy can be optimized to rank on search engines for local searches. Why is this important? Because it means that you are narrowing your marketing effort to target people who are ready to make purchases.

For example, if you own a barbershop in Toronto, and somebody types in “best barber shop in Toronto” into Google, they will find all the relevant results for that search.

So, SEO Copywriting Services don’t just help you get random traffic, they help you get the right traffic. Another term for that is qualified leads.

3. Improves Brand Awareness

Copywriting is content, and content is the key to brand awareness; in fact, the very definition brand awareness is the of familiarity people have with a particular brand.

When you drive into the city and see a billboard ad—that’s content.

When you’re waiting at a bus stop and see your realtor friends’ picture on the park bench—that’s content.

When you type something into Google you provided with page after page of text—all of which are content,

Copywriting is like a billboard ad in the form of a website page—the more people that see it, the more brand awareness increases.

Website copywriting services that are optimized for search engines allow more people to get involved with your brand. Not to mention that people trust Google search, so when they find websites on SERPs, they automatically assign credibility to those websites.

4. Helps Businesses Outperform Their Competitors

We’ve talked about how SEO copywriting helps websites rank on Google, but let’s take that a little further using the same barbershop example earlier.

If somebody were to use Google to search for “best barbershop in Toronto”, on the first page, they are going to find some Google business profiles, perhaps a reddit thread, and around six or seven websites, most of which are sites of actual barbershops in Toronto.

There are over 300 barbershops in Toronto and only around three of them rank on the first page of Google. I actually did the search and:

• 3 appeared at the top of Google Businesses
• Another 3 appeared on organic search results underneath Google Businesses

This has some implications:

• There are over three hundred barbershops in Toronto and around 6 appear on the first page of Google
• Thousands of people will search for “best barbershops in Toronto” and more than 90% of them will never scroll past the first page.

5. Improves Social Media Presence

Google visibility is not the only thing that helps businesses, a strong social media presence does too. But how does SEO copywriting benefit social media?

Remember, copywriting is ad copy, similar to bus stop and bench ads, only more in-depth. Well, social media is like ad copy, only it’s less in-depth than copywriting and more in-depth than bus stop ads.

All forms of content are different in their structure, but similar enough easily transferred from one form to another.

Businesses that invest in copywriting services easily reduce the content they receive into post-form instead of struggling to create content from scratch. By doing this, they are able to maximize the reach, engagement, and brand authority of their website.

Should You Invest in SEO Copywriting Services?

In this article, you learned about the benefits of SEO copywriting services, and you might be wondering if you should invest in SEO copywriting for your business or website.

Remember, SEO copywriting balances SEO with compelling, customer-focused content to attract and convert; therefor, SEO copywriting services can help in the following scenarios:

• You’re not getting organic clicks from Google: SEO copywriting helps optimize content for better visibility.
• You get clicks, but they don’t convert into customers: SEO copywriting improves messaging, clarity, and engagement to drive conversions.
• Your competitors rank higher than you: Investing in SEO copywriting can help you get more local customers, clients, and sales.

Organic Growth For Your Website

What do these terms mean?

• Organic pages Increased by 73%: The amount of content found on Google
• Organic keywords Increased by 85%: The number of ranking keywords from that content
• Organic Website traffic Increased by 92%: The number of visitors clicking on the website directly from Google searches

Do you want organic growth for your website? Our Professional Copywriting Services can help. Book a strategy call and start ranking today!