A Search Engine Marketing (SEM) Agency That Turns Your Google Clicks Into Revenue
We Help You Rank Above The Competition
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InspiringClicks is a Search Engine Marketing agency built on decades of combined search marketing experience getting businesses found on Google. We combine Google Ads for immediate visibility with SEO to build you long-term, sustainable rankings - because why should you pay for every click when you have competitors who get them for free?
- Rank immediately with PPC campaigns
- Build organic SEO rankings that reduce ad spend over time
- Lower your cost-per-click as authority grows
- Increase ROI across every campaign
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We'll be in touch within 24 hours to discuss your SEM strategy.
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See How Much Revenue You Could Be Making ↓Use our revenue calculator to see your market opportunity
Reduce Your Dependency on Paid Ads With an SEM Agency That Gets You Long-term Google Ranking
Are you tired of watching your website disappear from Google search the second your ad budget drains?
Click to see what we give you
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Our SEM Agency holds the solution. Most businesses run Google Ads, get some traffic, then watch their Google visibility vanish the moment their ad budget runs out. Over time, this becomes frustrating and might leave you asking: “Why should I pay for every single click when I have competitors who rank without it”?
Not anymore. InspiringClicks runs your Google Ads campaigns to get you immediate website traffic while simultaneously building your organic ranking with SEO. Your website becomes more of a magnet, bringing in traffic just like merge lanes on a highway. You start owning your position on Google instead of renting it. The results? Reduced ad dependency, and better Google visibility for your business.
When it comes time to own your search, choose InspiringClicks.
We Manage Your Google Ads and Organic Ranking So You Can Focus on Your Business
Running a business is hard enough without having to become a Google expert too.
That's why we built InspiringClicks - to take search marketing off your plate completely. You shouldn't have to wonder if your ads are working, stress over capturing customers during peak seasons, or watch competitors outrank you while you figure it out alone.
We handle every aspect of your Google Ads. We optimize every page for conversions. We track what's working and fix what isn't. And as AI reshapes how people search, we're already adapting your strategy to keep you visible - whether that's in traditional results, AI overviews, or whatever comes next.
Nobody runs your business like you do. Our job is to make sure people find it.
Co-founder | SEM Specialist
An ROI-Driven Search Engine Marketing Company
Did You Notice The Changes on Google Recently?
Google's search results have changed for 2026. Sponsored listings have become increasingly grouped into a single "Sponsored" section at the top of the page, and users can now collapse that block with a click, making paid Google ads easier to skip than ever. Your Google visibility now relies on strategic campaign management that positions your business in both paid and organic results. Every business has a window of opportunity when customers flood Google searching for exactly what you offer. Our search engine marketing company helps you capture that window so you can respond to demand, not react to it.
Our Process — An Actual Solution
There are so many answers but where are the solutions? We've got one for you. Here's how InspiringClicks creates a self-reinforcing cycle that gets you strong Google visibility year after year.
By year one, clients see stronger organic rankings, lower cost-per-click, and compounding ROI from our SEM services. Your marketing dollars stop leaking and start working together.
How Much Revenue Can SEM Generate For Your Business?
Google receives approximately 16 billion searches every day. There is massive revenue opportunity being captured by industry leaders who rank on the first page. Use our SEM Revenue Calculator and discover approximately how much revenue you can capture by ranking higher on Google.
SEM Revenue Calculator
Want a plan to capture this demand? See our SEM packages.
Your Annual Revenue Opportunity
| Market Capture | Potential Revenue |
|---|---|
| 1% of searches | $0 |
| 0.5% of searches | $0 |
| 0.25% of searches | $0 |
Capturing just 1% of local searches represents a $0 revenue opportunity for your business.
We'll research your specific market and send you a custom analysis. Fill out the form below to get your personalized strategy report.
These figures represent potential revenue opportunity, not guaranteed results. Actual outcomes depend on competition, conversion rates, ad spend, and campaign optimization.
Get Your Custom Strategy Report
We'll email you a detailed breakdown with actionable next steps.
Your strategy report is on its way!
Check your inbox shortly. We'll include your market data, revenue projections, and recommended next steps.
Are You Ready to Rank Higher and Capture More Revenue From Search?
SEM Pricing - Choose From Our Search Engine Marketing Packages
Our SEM pricing is 100% transparent. Every marketing package combines SEO that builds long-term organic rankings alongside Google Ads management that ranks you immediately. Google Management rates depend on the package you choose:
| FoundFoundational Growth Plan | AccelAccelerated Growth Plan | PowerPowerhouse Growth Plan | |
|---|---|---|---|
| Google Ads Management | 20% of ad spend | 15% of ad spend | 10% of ad spend |
Found - Foundational Growth Plan
Accel - Accelerated Growth Plan
Power - Powerhouse Growth Plan
| FoundFoundational Growth Plan USD $3,000 / month | AccelAccelerated Growth Plan USD $5,000 / month | PowerPowerhouse Growth Plan USD $10,000 / month | |
|---|---|---|---|
| Google Ads Management | ✓ |
✓ |
✓ |
| Monthly Content Output | 2 Articles | 3 Articles | 5 Articles |
| Monthly Page Revamps ⓘOptimizing pages already on your website. Strengthens SEO while we create new content. | 1 | 2 | 2 |
| High‑quality Blogs | ✔ | ✔ | ✔ |
| Expert Copywriting | ✔ | ✔ | ✔ |
| Human‑written Content | ✔ | ✔ | ✔ |
| Done‑for‑you Publishing | ✔ | ✔ | ✔ |
| Client Portal Access | ✔ | ✔ | ✔ |
| Comprehensive Keyword Research | ✔ | ✔ | ✔ |
| Executive Performance Report | Monthly | Monthly | Monthly |
| Conversion Rate Optimization (CRO) ⓘImprove page structure to turn more clicks from SEO into leads or paying customers. | ✔ | ✔ | ✔ |
| Mobile and Tablet Optimization ⓘEvery page optimized for full responsiveness and conversion across all devices. | ✔ | ✔ | ✔ |
| Schema Markup | ✖ | ✔ | ✔ |
| 24hr Communication Dashboard | ✖ | ✔ | ✔ |
| Writers with High Google Authorship ⓘContent written by Google-recognized writers with a history of ranking content. | ✖ | ✔ | ✔ |
| AI Search Optimization (ASO) ⓘTargeting Google AI Overviews and visibility in ChatGPT and other AI search tools. | ✖ | ✔ | ✔ |
| Custom Interactive ContentⓘBranded interactive content like quizzes, calculators, simulations, and other tools that boost engagement, brand recognition, and ranking. | ✖ | ✖ | ✔ |
| Competitor Gap Analysis ⓘIdentify missed rankings, topics, & traffic opportunities competitors capture — then build a plan to close those gaps and capture market share. | ✖ | ✖ | ✔ |
| Heat Mapping Analysis ⓘHeat mapping shows where visitors click, scroll, pause, or leave, revealing what attracts attention, what gets ignored, and what causes drop-offs so we can improve your pages for higher conversions. | ✖ | ✖ | ✔ |
| Priority Phone Support | ✖ | ✖ | ✔ |
| Rank Now | Rank Now | Rank Now |
Speak to an SEM Specialist Today
Book a time below to speak to our SEM specialists about your goals.
Prefer to talk now? Call 1 (844) 321-RANK or email solutions@inspiringclicks.com
SEM Services are Tax Deductible. So You Can Increase Your Sales AND Lower Your Taxable Income
Our SEM services bundle Google Ads, SEO, and CRO, together, so every dollar you invest with us works twice: once to grow your business, and once to reduce your tax bill. When an expense generates revenue while simultaneously lowering your taxable income, it stops behaving like a cost and starts functioning like an investment. Use our SEM Tax Savings Calculator to see exactly how much you can save.
Here's how it works: in both Canada and the United States, the CRA and IRS generally treat Search Engine Marketing as a fully deductible business expense when incurred to generate revenue. Our SEO work involves continuous content creation, iteration, and optimization as part of an ongoing marketing program. Pages are produced, updated, refined, and replaced over time based on performance, making them part of a recurring advertising activity rather than a one-time asset build. As a result, these costs are generally treated as current marketing expenses and deductible in the year incurred. This includes everything: your ad spend, management fees, landing page development, conversion tracking setup, and ongoing optimization.
SEM Tax Savings Calculator
| Expense | Annual Amount |
|---|---|
| SEM Package | $36,000 |
| Google Ad Spend (12 months) | $0 |
| Management Fee (20%) | $0 |
| Total Deductible Expense | $36,000 |
| Estimated Tax Reduction | $3,960 |
| Net Cost After Tax Savings | $32,040 |
This calculator provides estimates only. Consult your accountant for specific tax advice.
Search Engine Marketing Agency in Calgary
Servicing Calgary, Alberta and surrounding areas.
Location
Phone
Hours
- Monday - Friday: 9 a.m. - 7 p.m.
- Saturday: 9 a.m. - 5 p.m.
- Sunday: Closed
Search Engine Marketing (SEM) FAQ
What does a search engine marketing company actually do?
A search engine marketing company helps businesses get found at the exact moment customers are searching for their products or services. This includes managing paid advertising like Google Ads, building organic visibility through SEO, and aligning both channels so traffic, leads, and sales grow together. Unlike agencies that focus on one tactic, a true SEM approach combines short-term demand capture with long-term ranking assets.
How much do SEM services cost?
SEM services usually cost based on your monthly tier, the length of the commitment, and whether you’re bundling Google Ads management on top.
For InspiringClicks, pricing starts at these monthly tiers:
Foundational: $3,000 per month
Accelerated: $5,000 per month
Powerhouse: $10,000 per month
You can choose one of three billing options:
Semi-annual plan: the standard monthly rate
Annual monthly plan: about 10% less per month than semi-annual
Annual prepaid plan: about 20% less per month than semi-annual
Currency is selectable (USD or CAD). The total updates automatically based on your selection.
If you add Google Ads management, the management fee is calculated as a percentage of your monthly ad spend, based on tier:
Foundational: 20% of ad spend
Accelerated: 15% of ad spend
Powerhouse: 10% of ad spend
Example: if you spend $5,000/month on ads and you’re on Foundational, management would be $1,000/month (20% of $5,000), plus your SEM package.
What’s the difference between SEM services and SEO services?
SEO services focus exclusively on earning organic rankings over time through content, technical optimization, and authority building. SEM services are broader. They include SEO, paid search advertising, conversion optimization, and performance tracking under one strategy. SEO is one pillar of SEM, but SEM is the full system that drives visibility, traffic, and revenue from search engines.
How is an SEM agency different from a Google Ads agency?
Google Ads agencies manage ads. SEM agencies manage ads and search campaigns that include paid advertising, organic SEO strategy, landing page optimization, conversion tracking, and ongoing search visibility growth.
A Google Ads agency focuses almost exclusively on managing paid ads within the Google Ads platform, such as search, display, and remarketing campaigns. Their role typically starts and ends with ad setup, bidding, and optimization inside Google Ads.
An SEM agency takes a broader, revenue-focused approach. In addition to Google Ads management, SEM includes how paid traffic interacts with your website, how landing pages convert, how SEO supports paid campaigns, how keywords overlap across channels, and how data is used to improve overall return on investment. SEM looks at the entire search journey, not just the ad click.
Are search engine marketing services worth it for small businesses?
Yes. Even small businesses need to capture more customers, and the majority of online buying journeys begin with a search engine. The difference is not whether SEM applies, but how the campaign is tailored.
Effective SEM is not one-size-fits-all. Every business has different goals, constraints, markets, and margins, which means campaigns must be built around the specific situation a business is in, not around a generic template.
That is why quality SEM services should always include a thorough onboarding process. Before any campaign begins, the agency should take the time to understand the business, its objectives, and its challenges. This upfront clarity ensures the strategy is aligned with real outcomes from day one, rather than guessing and adjusting after budget has already been spent.
How long does it take to see results from SEM services?
SEM delivers results on two timelines. Paid search can generate traffic and leads within days or weeks. SEO typically takes several months to gain momentum, but once rankings are established, traffic continues without paying for every click. The most effective SEM solutions use both so businesses see short-term wins while building long-term growth.
Do I need both Google Ads and SEO, or can I choose one?
You can choose one, but relying on only one creates limitations. Google Ads alone means visibility disappears when spending stops. SEO alone means waiting longer for results. Combining both allows paid ads to drive immediate demand while SEO builds assets that reduce ad dependency over time. That balance is what makes SEM so effective.
How do search engine marketing services track success for their clients?
Success is measured by outcomes, but starts with activity. For example, people need to engage with your website before they even purchase, so the question is: do you have an understanding of that engagement? Effective Search Engine Marketing Services will get more people on your website, then track things like: conversions, cost per acquisition, revenue generated, and ROI. A strong SEM strategy makes all of this discernable.
Effective search engine marketing allows you to see exactly how users interact with your website. You can identify where visitors are clicking, where they are dropping off, whether they are engaging at all, and most importantly, which conversions are coming from organic search, paid ads, or other channels. Without this clarity, it is impossible to know what is actually driving growth.
This level of insight comes from using multiple systems that support each other. Google Ads and analytics data reveal intent and behavior, CRM systems connect leads to revenue, and well-designed processes capture first-party data. Together, these inputs guide SEO priorities, improve campaign decisions, and reduce wasted ad spend by focusing resources on what actually converts.
What should I look for when choosing an SEM agency?
Look for an SEM agency that focuses on strategy, not just tactics. Start by reading the content on their website and ask yourself a simple question: does this actually help me understand search marketing, or does it feel like filler written just to take up space? A strong SEM agency puts real effort into its own pages because those pages are proof of how they think, write, and optimize.
How an agency presents itself online is a direct reflection of the work you can expect. If they are not willing to put care into their own website, there is little reason to believe they will put more care into yours. Their site should demonstrate how paid search and SEO work together, not just explain it in theory but show it in practice through clear structure, persuasive messaging, and strong user experience.
The ability to capture attention matters. There are thousands of results on Google, and even sponsored ads compete fiercely for clicks. If an agency cannot capture your attention when you visit their site, it is unlikely they will be able to do so when building your Google Ads campaigns or optimizing your landing pages. Search engine marketing is not just about visibility, it is about earning the click and converting interest into action.
Finally, a good SEM agency communicates clearly about results. They should explain what is being measured, why it matters, and how performance connects back to real business outcomes like leads, sales, and return on investment.
