In 2014, Google released its ranking guideline: E-A-T, the E standing for Expertise. 8 years later, it added another E, only this E stands for Experience. Do you know why Google bothered to add Experience infront of Expertise, and just 15 days after the release of ChatGPT? The internet has become flooded with scraped AI content. Your marketers all sound the same. Quality is harder to come by. Websites have completely disappeared from rankings. The ones that haven't have seen their clicks plummet, while the cost per click for sponsored ads have soared.

This was the cost of selling out quality, and the one quality that human beings have which an AI doesn't is Experience. That is why the largest information broker in the world added Experience when Expertise was already in there guideline. They knew that in a post-AI world, the internet would soon become filled with something very dangerous: inexperienced experts.

If you're having trouble scaling and raising your numbers, it’s because you're not thinking outside the box. You are creating content by trying to please search engines and forgetting entirely that search engines exist to please people. You are working strictly off data and ignoring all the information that your audience is actually giving you. You have overlooked the most crucial aspect of every marketing endavour you will ever take from here:

When everyone has access to all the information, knowledge is no longer power. Human Experience is. Without it, your marketing will be boring, incomplete, or ineffective. The outcome is that AI Overviews, Business profiles, and countles sponsored ads take away from your visibility, and you are forced to rent your position on the internet by running ads, instead of owning your position with the power of your brand name.

I can fix that for you.