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Content Writing Services in Calgary

"I love ranking in Calgary"

Content Writing Services in Calgary

Calgary has the second largest number of businesses per capita in Canada (B.C comes in first.) But did you know that between 2022 and 2023, the number of YYC businesses that went bankrupt was the highest its been in the last 36 years?

For every 1000 people in Calgary, there are around 36 small businesses. That’s approximately 47,320 small businesses in YYC, and in 2023, nearly five thousand of them filed insolvency. Why?

Because when economic conditions get worse, businesses need to make more money, and that’s precisely why InspiringClicks provides content writing in Calgary.

city of calgary

“Some businesses may not be able to manage the increases to their monthly bills, especially if they are already finding it difficult to drum up sales. That strain, combined with any additional financial challenges or setbacks this year could force businesses to shutter.”

  • Andre Bolduc, Chair of the Canadian Association of Insolvency and Restructuring Professionals (CAIRP)

The key to to higher profits for your Calgary business is a matter of getting more exposure, and the key to getting more exposure is in having professionally written content that ranks on Google.

Higher Content Ranking = More Qualified leads = More People Purchasing (or booking, subscribing etc…).

There’s no shortage of customers, but there is a shortage of market share, because your industry is very competitive. Just do a quick Google search of the product or service you provide, and you’ll see that countless other local Calgary businesses are ranking ahead of you.

Those websites that appear at the top of search engines are likely the ones getting the most profits because they are attracting the most potential customers.

We can change that. By partnering with a digital marketing agency like InspiringClicks, you can rank ahead of your Calgary competitors on Google; thereby increasing your market share and providing you with more targeted leads that drive up your profits.

Our goal is we never want you to worry about losing out to your competitors again, or worse, losing your business because you needed a strong online presence to help get you more sales.

small business per capita across canada
Source: Statistics Canada

InspiringClicks: Content Creation Services For Your Calgary Business

Before getting into how we help rank your local Calgary business on Google, here’s a little info about who we are.

InspiringClicks is an SEM agency. SEM provides two types of services, PPC and SEO.

SEO helps increase your websites search engine visibility organically, and PPC (Pay Per Click) immediately gets you on the first page results of sponsored Google ads.

Both get you more exposure, more leads, and can get you more profits, but with PPC, you only stay on the first page as long as you’re willing to Pay Per Clicks. Yes, that’s exactly how it sounds—you pay every time someone clicks on your website… If that doesn’t prove how valuable first page rankings are, then I don’t know what does.

But SEO is more sustainable and long-term. With SEO, we build your content to strengthen your websites from its roots. We earn your business a place in high SERPs (Search Engine Result Pages) so that you stay there for the long haul, reaping the benefits of getting more targeted visitors to your website.

Our content creation services not only effectively leads your target down the sales funnel, but it also ranks on Google, helping you get search engine visibility with content that sells your product or service.

So without further ado, Here’s how our SEO content writing services will land your local Calgary business more profits.

Professionally Written Content That Turn Your Target Into Your Consumers

There is no shortage of consumers, and because of that, there is no shortage of content.

Just look around: countless videos, photos, and search results. For the most part, consumers are now scrollers, and scrollers aren’t necessarily searching for something. This puts your YYC business at an incredible advantage. Why?

Because You have a website, and anybody who uses a search engine like Google IS already looking for something.

They’re not scrollers, they’re seekers.

The question is, will they find you when they begin searching, or will they find your competition?

We work tirelessly so that they can find you on Google before your competitors. Afterall, people rarely go past the first page of Google. The websites that rank highest are the ones that get the most business.

With our professionally written content, that could be your business.

First, they search. Then, they find your website. And finally, they become subject to the best content writing services in Canada. That’s where the magic happens.

Why Does Professional Content Writing Matter?

If you ask us, professional content writing is the most effective form of content on the planet. And if you ask other B2B marketing experts, well, someone did, and they said the same exact thing.

A survey of B2B experts concluded that content writing in the form of articles is the number one form of content that effectively leads a target down the purchase funnel. In other words, professional content writing sells better than anything else, and sales is what’s going to get your Calgary business more profits.

But our professional content writing service doesn’t just create a one-off article. We create an entire marketing campaign that creates professionally written content that ranks on Google.

What do you say when a marketing campaign effectively puts you ahead of your competitors on Google search rankings, turning more people into subscribers, purchasers, and customers?

Content writing services Calgary: Who wants to be a billionaire picture that shows one man and 4 questions.

Your Industry is So Big, You’ll Lose Your Customers Without SEO

There’s a reason why our content writing services has SEO at the beginning of it.

When you create a page, article, or blog on your website, where does it go?

Into a World Wide Web, that’s where, and it has approximately 1.8 Billion other websites, many of whom want are your competitors.

Type in anything related to your product or service into Google, do you see your business anywhere?

Professionally written content may provide the engagement that leads to more profits, but SEO provides the Google visibility that leads to more clicks, and ultimately, more sales.

Is it you’re profits that give you customers, or do your customer give you profits?

So, the first thing is to get more customers, and only then will you get more profits.

With our SEO, your customers can find you; And with our content writing services, we’ll lead them down the sales funnel to help you get more profits. Hence, the name of our main SEM service: SEO content writing services.

What Yoda thinks of InspiringClicks content writing services Calgary

Have You Noticed How Many Calgary Businesses Are Competing With Yours?

Do a quick Google search of the product or service your business provides. Do you see all of your competitors on top? Well, those business are getting the customers you can be getting if you were ranking higher.

That’s a pretty big advantage they got over your business, but for all their advantages, you have a single advantage that they don’t. Can you guess what it is?

You have the advantage of seeing who they are. Why does that matter?

Well, it depends: do you have the InspiringClicks advantage?

Because if you do, here’s what we see:

  • What leads they’re getting
  • What leads they’re missing out on
  • What’s right about their content
  • What’s wrong about their content
  • What opportunities do they have no idea exist?
  • Which strategy do we use to make those opportunities exist for you

Consider us your strategic partner in marketing. We know your competition, and we know how to help you beat them in SERPs. The only question left is, do we start ranking you so that they see you at the top? (And start coming up with all the ways to try and beat you again).

Don’t worry, being at the top might make them want to beat you again, but we have an advantage for that too. But without giving away our secret recipe, lets get down to the real nitty-gritty: What exactly does our Calgary Content Writing Services provide to your business?

InspiringClicks: You’re One-stop Shop

With InspiringClicks’ content writing services, you get:

  • Audience research
  • SEO
  • More content published more frequently
  • Improved quality and value of the content
  • Existing content updates
  • Competitor analysis
  • Engaging visuals

That’s more than other marketing agencies will deliver in a single service; in fact, these seven things were cited as the top reasons leading to a successful marketing campaign.

According to Forbes, audience research was the reason for a successful campaign 47% of the time, and creating more visuals was the reason 40% of the time, with everything else coming in between the two.

Graph showing what you get with our content writing services in Calgary
Source: Forbes Advisor

InspiringClicks is your one-stop-shop. Our Calgary content writing services comes with all of these aspect.

We weren’t surprised to see that these reasons were cited independently. Most other marketing agencies don’t deliver the full package for your business. But we were encouraged by these stats, and here’s why you should be too.

Igniting Your Marketing Success: Calgary Content Writing Services with an Integrated Approach

You might think that achieving a high level of marketing success is too good to be true. You’d be right if that campaign only focused on a single aspect of marketing while ignoring the rest, but we’re not like that.

Digital marketing today has become so heavily atomized that most agencies pour an immense amount of time, effort, and your money into a single aspect of marketing—despite the fact that each component, if done right, improves the other.

When was the last time you heard of SEO content writing services? You’ve most likely only heard of SEO by itself and content writing by itself.

That’s where the InspiringClicks advantage comes into play. We believe in a holistic approach, recognizing that different marketing components work best when they are carefully coordinated, like the individual parts of a high-performance engine.

Think of it this way: creating exceptional online content is like building a skyscraper. You need a solid foundation (audience research), strong supporting structures (SEO), and quality materials (engaging writing) to reach for the sky (your marketing goals).

We’ve identified key factors that contribute to successful marketing campaigns, and we incorporate them into our content creation process:

  • Audience Research: We delve deep into understanding your target audience – their needs, preferences, and online behavior – to craft content that resonates and drives engagement.
  • SEO Optimization: We leverage the latest SEO techniques to ensure your content ranks well in search results, attracting organic traffic and increasing your online visibility. This includes keyword research, on-page optimization, and link building strategies tailored to the Calgary market.
  • Content Quality: We create high-quality, informative, and engaging content that provides value to your audience, establishing your brand as a trusted resource.
  • Consistent Publishing: We help you maintain a regular publishing schedule to keep your audience engaged and improve your website’s search engine ranking.
  • Content Enhancement: We analyze and improve existing content to ensure it stays relevant, accurate, and continues to attract readers.
  • Competitor Analysis: We study your competitors’ content strategies to identify opportunities and best practices, giving you an edge in the Calgary market.
  • Visual Content Creation: We incorporate visuals like images, videos, and infographics to enhance engagement and make your content more shareable.

By combining these elements, our content writing services become a powerful engine for your overall marketing success. We help you connect with your audience, build brand authority, and achieve your marketing goals.

Content writing services Calgary team.

Adam Hamadiya, Co-founder

Adam Hamadiya, serial entrepreneur and SEO expert, is the co-founder of InspiringClicks, an SEM Agency. His skill for writing evolved into a full-fledged digital marketing agency, where he and his team excel in enhancing online visibility and delivering a measurable ROI for businesses seeking success.

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Calgary, SEM services canada, seo content writing services