How Do Creative Writing Services Help Your Business Stand out?
Creative writing services can boost engagement, drive sales, and improve brand awareness for your business.
Boost engagement: Content builds engagement and this engagement leads to more sales.
Drive sales: Driving sales is a direct result of engagement. Have you ever purchased something online without first reading the content?
Improved brand awareness: More sales—and more content— create more awareness for your business. When content successfully drives more sales, more people become familiar with your business, leading to improved brand awareness.
Creative Writing Services Unleash The Power of Engagement
Every form of content starts off with writing. Blogs, articles, Tweets, Instagram reels, Facebook posts, YouTube Videos—every single movie you’ve ever watched, they all began as a script of words.
The world is an expanse filled with words, and that’s probably why the only difference between world and word is one letter.
But the difference between businesses that have engaging content and those that don’t is much bigger than that. ; in that case, the difference translates into more profits—or less, depending which side of the spectrum your business falls under.
Creative Content Writing and Engagement: Two Sides of The Same Coin
Your website can have content without engagement, and leads without sales; In fact, most do, and this is because their content strategy is lackluster.
They either dish out content that isn’t optimized for SEO—meaning that nobody will find it—or they create optimized content that fails to convert—meaning that, either they never understood their audience, or failed to create content that turns clicks into sales.
SEO ensures people find your content when they search for it, increasing website traffic. Creative content writing ensures that the content is engaging, making people more likely to purchase from businesses and driving sales.
What is Content Engagement?
Engaging content is content that is both useful and helpful to people. These are the two main prerequisites of engagement. Engaging content is both helpful and useful; in fact, there’s a reason why Google rolls out they’re helpful content update every couple of months. Even search engines understand that people are looking for engaging content, and engaging content ranks higher on Google, leading to even more clicks and purchases.
InspiringClicks is a digital marketing agency that understand this, so we create content that engages your target to ultimately produce your business more sales.
Experienced Creative Writers Can Drive Sales For Your Business
WWW stands for World Wide Web, but it can just as easily stand for Word Wide Web.
Creative writing services effectively use words to create worlds for your target audience, and in that world, your target understands your product or service the way you would want them to.
In other words, the world is filled with words because words make sense of worlds you want other to see the value in.
People purchase things when they see the value in it, and many times, they don’t see it’s value until you can articulate that value.
Creative writing services helps your business drive sales by crafting content that speaks directly to your targets needs and wants. Given the nature of creative content writing, experienced creative writers can even speak to your target’s subconscious.
Would you believe that 95% of consumer’s decision-making takes place in the subconscious mind? That means that a single word or CTA in a certain place can be the difference between content that drives profits and content that loses leads.
Identical Word; Antithetical Worlds. The Power of Subconscious Marketing
For years, PepsiCo campaigned for it’s “guilt-free” products, and in 2016, they accounted for nearly 45% of it’s total revenue. The multinational food and beverage corporation changed its campaign from “guilt-free” to “healthy” because they began to understand that correlating guilt with consumption might deter more people from purchasing. “Guilt-free” means “healthy”, but it doesn’t sound like it. Two words can mean the same thing but one can hurt your business and the other can help you drive more sales. Now, you are not likely to find a single article with PepsiCo and “guilt-free” before 2017.
Creative Content Writing Improves Brand Awareness
What is content if not a sales opportunity?
Every sales interaction is an opportunity to express the brand story in a way that people can feel a connection to. This takes the sales opportunity beyond one-time purchases and into the realm of lifestyle purchases.
Creative content writing establishes a businesses story and values. Stories are experiences, and people value experiences beyond anything else. This is precisely why 68% of consumers say that brand stories influence their purchase decisions.
Our team of experienced creative writers at InspiringClicks can create content that inspires your target audience to connect with your brand name. If they can view your product or service as something that will increase the value of their life, then your target audience will make lifestyle purchases from your brand.
In other words, our experienced creative writers work tirelessly to improve your brand awareness in ways generic content just can’t.
