How Important is Content Writing For SEO?
Ever wasted money on marketing that didn’t last? I once spend $15,000 on flyers that barely made a dent for my business. The lesson I learnt was that online presence is key, and that starts with SEO.
But here’s the thing: most SEO agencies focus more on technical tricks and not the heart of it all:
Content.
The result is that you end up spending money on SEO that may only give you short-term spikes in visibility and little returns…
Just like my flyers.
Why is Content Writing Important for SEO?
Content writing for SEO is crucial for high ranking and online visibility because it forms the foundation successful marketing strategy. When you prioritize producing high-quality, valuable content, you naturally address other important SEO elements, like keywords and user experience. This approach to SEO creates a stronger and more sustainable online presence than focusing on isolated SEO tactics—the approach that most SEO Agencies take.
This approach is the reason why most businesses pay little to no attention to their blog and article section and up paying big (with little ROI) for it.
Stop Chasing SEO Rabbits: Invest in Content; Its What REALLY Matters for Long-term Profits and Ranking!
Still not convinced? Here’s the list most SEO agencies give you:
- Keywords
- Search Intent
- Backlinks
- Site Speed
- Crawlability
- User-experience
What do they ALL need? Content.
Without content there are no words let alone keywords. Nothing to backlink, and no user-experience.
So, why is content an afterthought? Why is it that up until you read this article, when someone said “SEO”, you never thought of content writing?
If you want your website to start generating more leads and revenue, then don’t overlook the importance of content writing for SEO. To make sure you don’t, here are 5 Reasons Your Business Needs Content Writing for effective and long-term search engine visibility.
1. Content Writing is the Number One Way Your Business Can Satisfy Users, and this Helps Your Business Rank on Google.
Billions of people use Google every single day. As a business owner, you want these people to use Google so that they find your website, make purchases, and help your business grow.
But for these people to help grow your business, they need to find your business first. And before they find your business, you need content that satisfies users so that Google will rank you.
The customer satisfaction score of Google users is around 80%. This means that 80% of the time, people find what they are looking for when they use Google. There’s a reason for this, and its because Google has been very successful at putting relevant content on its first page so that everyone finds what they are looking for.
Find more statistics at Statista
Therefor, content writing is the only means through which Google can satisfy its users. And when it does, it uses the content writing that other websites produce.
The InspiringClicks SEO content writing services provides your website with content that satisfies users, proving to Google that your business, through the content we create for it, is high-quality enough to earn visibility through Search Engine Result Pages (SERP’s).
2. Content is the Only Way Google Can Rank Your Website In The First Place.
And often, this content is in the form of blogs. Websites with active blogs have 434% more indexed pages. Meaning that, by making content writing the primary focus of SEO, businesses have a much higher possibility of ranking their websites. This makes blogs very important for SEO.
In fact, our SEO content writing services—which we have made synonymous with blog writing services—views each published article as an additional highway to your website
SERPs are webpages that show up on search engines in response to a specific query (what someone else types into the search engine). When Google decides which pages to rank on the first page of SERPs, it sends its crawler (Googlebot) to analyze the content. After it crawls the pages, those pages are stored on the Google index, and if those indexed pages can satisfy users, they earn high ranking position on Google SERPs.
The ranking order goes like this:
1. Content is written first
2. The content is crawled
3. Only then it ranks
A content-first approach to SEO is the key to your long-term SEO success.
3. Regular Content Updates Makes Search Engines Favor Your Website for Higher Ranking.
Google has a “crawl-budget”. This is the number of pages it decides to crawl for a particular site. The decision of is based off of how many regular content updates your website makes. Regular content updates signal to Google that your site is active and worth checking frequently. As a result, Google learns to prioritize your website. On the other hand, if your website has less active content updates, it will be pushed down in priority.
With regular content updates, Google prioritizes your website and this contributes to the overall health of your websites SEO, helping expand it’s visibility on search engines.
Regular content updates = more frequent visits from Google = higher priority.
4. Content Writing Services Puts You in the Top 20% of Websites Fast.
How many businesses create a website and pay little to no attention to content afterwards? Could you be-or have been-one of them?
There are nearly 1.10 Billion websites on the Internet and less than 20% of them are actively updated after they are created. These websites are just taking up space and are practically invisible with no visitors coming to them.
Fresh regular posts demonstrate a commitment to providing helpful content that Google favors and that establishes your business as the authority in your field. The need for regular content writing becomes even more crucial in industries where competition is heavy and where your competitors also have the advantage of having more content than you.
Most businesses don’t produce content regularly for their website, so by investing on content writing for SEO, your business easily becomes part of the top 20% of pages on the web.
From that point, going from the top 20% to the top 5% of sites on the web is only a matter of producing content on a regular so that your website grows, leading to more sales, conversions, bookings and a greater ROI.
5. A Content-first approach Ignites Your Businesses Entire Marketing Engine.
Did you know that its the absolute best form of marketing because if its done correctly, every other aspect that leads to a successful marketing campaign (and a mind-blowing ROI) automatically follows? Just take a look:
You can have some incredible research done on your audience, but without SEO, you cannot position content where it needs to be for that audience to reach it in the first place. So, what good is audience research without SEO?
You can publish content frequently but if you are not improving the quality of that content, then the content wont reach and resonate with audiences. So, what good is frequent content that is not valuable?
You are given a list of things that lead to successful content marketing campaigns, but the real truth is that you will achieve a successful marketing campaign only if you have all of these things, because each relies on the other.
InspiringClicks: Our SEO Content Writing Services is The Full-fledged Marketing Package
InspiringClicks SEO content writing services uses every single method that has proven to lead to a successful content marketing campaign.
- Audience research, 47%: Knowing which keywords to use is also knowing who uses them. Keyword research is another way of saying audience research.
- Search engine optimization (SEO), 46%: We use proven and effective on-page optimization for every article we produce to help create addition highways to your website and boost your ROI.
- Publishing more content and more frequently, 45%: Our various subscription plans dish out content on a regular basis. With our article writing services, you choose what you want directly on our pricing table, or you can call us and we can custom make a package for you.
- Improving the quality and value of their content, 44%: We publish articles for you frequently and we are very high-quality. Did you like this article? This is the kind of work you can expect receive for your business on a regular.
- Competitor analysis, 41%: This is an intrinsic part of our service packages.
- Creating more visual, and video content, 40%: Just check out our homepage. Book a consultation and we can customize a plan that is tailored to include UI/UX design alongside our SEO content writing services.
Don’t go another day being invisible on Google; the search engine everybody uses.
if everyone is a potential customer, then investing in SEM services could be the best thing you do for the growth of your business.
So, how important is content writing for SEO?
Book a consultation with our content writing agency and we’ll develop a tailored strategy that delivers unique content on a regular basis; helping boost your authority, rank you on Google, and deliver a long-lasting ROI.
SEO Content Writing Benefits
- Higher Search Engine Ranking
- Grows Organic Search Traffic
- Expands Target Audience Reach
- Enhances Brand Authority
- Increases leads, conversions, sales, and bookings
- Provides greater insights into competitors and target audience
- Opens doors to more service and product possibilities
