SEO Writing For Businesses
Why did the search engine break up with the human?
Because they weren’t on the same page…
Google knows what needs to be done for your website to rank on the first page, and that’s where SEO comes in.
Now, why did the human break up with the search engine?
Because it just couldn’t commit to a real conversation!
You can turn leads into customers using SEO, and then retain then with creativity and expression…
That’s where writing comes in.
What Is SEO Writing?
SEO writing is a powerful process that merges SEO with professional writing. It combines the scientific aspect of SEO—which leads people to your website—and the artistic aspect of writing—which leads your potential clients to take action.
SEO and content writing are two sides of the same coin. Most business flip the coin and the side they land on is the side they invest in. SEO without content is useless (because you cant have content without SEO) and content without SEO is lost (usually at the way back of search engines). InspiringClicks’ SEO writing services says this:
Don’t lose with your marketing investment. If you want a mind-blowing ROI, then SEO and content need to work together, and that’s where SEO writing comes in.
In the past, SEO experts have heavily focused on optimizing content so that it ranks higher on Google. On the hand, professional writers have heavily focused on creating engaging and valuable content for readers.
Today, these two areas are increasingly overlapping. It’s becoming very clear that a collaboration between SEO experts and professional writers is essential to create content that both ranks well and increases sales, bookings, and sign-ups.
How Does SEO Writing Help Businesses?
For businesses looking to grow their online viability, SEO writing services is a top option. SEO increases online visibility and good writing provides valuable information that can increase business sales; In fact, according to top B2B marketers, written articles are considered the most valuable content for moving potential customers towards a sale.
In short, high-quality writing attracts potential customers, builds their trust, and influences their purchase decisions more than any other form of content. Mix that with the increase of organic search traffic SEO can provide, and you can have an edge that will leave your competitors wondering how your business is doing so much better than theirs!
If Nobody See’s Your Website, What’s The Point?
So, exactly how important is content writing for SEO?
Your website can give good, high-quality writing with the power to lead people to take action, but without effective SEO, its likely that nobody will find your website in the first place.
On the other hand, you can have SEO that’s getting your target to your website but not really resonating with them.
There’s a certain flow and structure to writing that even the most seasoned SEO experts may not know about. Something as simple as misplacing a call to action will cost you missed opportunities.
SEO and writing are two sides of the same coin; and you never need to choose one at the expense of the other… Not when you have a dedicated team of professionals who work tirelessly to provide your business with both.
The InspiringClicks Difference: Our SEO Writing Helps Get You Found on Google and Achieve Higher ROI
Many SEO agencies offer content writing as an add-on service which can result in content that focuses more on SEO optimization than on quality writing that helps increase purchases.
Imagine spending money on SEO thinking your going to get a great ROI only to find that people are coming to your website but not making purchases, sign-up, or bookings.
At InspiringClicks, we understand that a great ROI for your business relies both on getting you found on Google and providing valuable content to your target audience; Therefor, content should be at the heart of an effective SEO strategy.
With nearly 20-years of data to prove the effectiveness, our SEO-focused content writing approach is primed to help increase your online visibility and ultimately lead customers make purchases.
What makes us distinct from other SEM agencies? SEO content writing is at the heart of our services, and we include virtually all aspects of SEO under it to provide the full package.
- ✅Audience Research
- ✅Search Engine Optimization (SEO)
- ✅Publishing More Content and More Frequently
- ✅Improving the Quality and Value of Your Content
- ✅Updating Existing Content
- ✅Competitor Analysis
How Does SEO Writing Give You An Edge Over Your Competitors?
While many think of backlinks, site speed, and keywords first when they hear SEO, they often overlook the importance of professional SEO content writing. This is because writers and SEO experts have traditionally worked in separate fields—one being more artistic and the other more technical; However, both are needed for high Google ranking and an increase in organic search traffic. This makes SEO writing services a top contender for websites looking to outperform their competitors.
High-quality SEO content writing is rare. So rare in fact, that 63% of businesses have no content strategy. A simple investment in regular content updates puts you ahead of most small businesses.
Moreover, 70% of small businesses have optimized their website for SEO. This means that the vast majority of small businesses have invested in SEO but not content. The result?
Less than 1% of these websites actually rank on the first page and most get barely any organic search traffic, so, what is the point of investing in SEO without content?
There are Haves and Have-nots in Your Industry. Which One Will You Be?
Lets break down the connection between SEO and Content writing.
- High quality writing without SEO: Even the best content won’t reach its audience if it’s not optimized for search engines.
- SEO without high-quality writing: Search engines favor websites with high-quality content writing. Google’s Helpful Content Updates have reinforced this by boosting high-quality content and penalizing low-quality sites, even causing some websites to loose their organic search traffic by as much 50%.
Most sites on the web are part of the second group—SEO without high-quality content.
If your competitors are ranking ahead of you, it might only be because they have the best SEO amongst the available options. It in no way means that they are better than your business; In fact, If your business were to invest in high-quality SEO writing, it can give you a competitive edge and potentially outperforms them; increasing your businesses market share.
In other words, SEO content writing services goes above and beyond what most businesses do for their SEO. With SEO writing, you set the new standard, and that’s what our SEM Agency is here to do.
What Makes High-Quality SEO Writing?
Like the name Suggests, SEO writing expertly combines two essential components: SEO and writing.
1. The SEO Aspect: Foundation for Visibility:
The SEO aspect requires that that we optimize content so that Google effectively places it where your target will find it. Some of the things this involves include:
- Keyword/audience Research: Finding the exact words and phrases your audience uses to find your products or services.
- Competitor Analysis: Studying what your competitors are ranking for and how they structure their content. Remember, InspiringClicks works hard to rank you ahead of them.
- Search Intent: Ensuring the content we create for your website fulfills what Google algorithms want and what your target audience needs.
2. The Writing Aspect: Crafting Content That Resonates to Make Sales:
The writing aspect is where the SEO research comes to life. High-quality writing is about more than just information; it’s about providing your target with value and effectively leading them to make purchases:
- Writing For Your Audience: Using the understanding gained through target audience research to create writing that effectively moves prospects through the sales funnel.
- Effective Phrasing and Focus: Good writing is is unique and it can transform your SEO. Good writing can take years to master. High-end writers have a good understanding people. They write for them, not to them.
For example, let’s say there is a story about a cat and a dog and we want your target audience to focus on the cat. Someone can either write “the cat was chased by the dog;” or, “the dog chased the cat.” Both scenarios are exactly the same but the shift in phrasing places focus differently.
“The dog chased the cat” leaves the audience thinking of the cat because it is the last word in the sentence. Here, we have effectively shaped your targets perception the way you want. This subtle technique is one of a million other ways InspiringClicks uses professional content writers to engage your target and increase purchases for your business.
Does AI Write Good SEO Content?
– ChatGPT with the help of MeContent is king, and SEO is the kingdom it rules. Within this kingdom, AI is like a tool in the hands of a skilled blacksmith—capable of crafting impressive pieces. But even the finest blacksmith’s work can’t match the power of the entire kingdom or the influence of the King who commands it all.
AI is a tool whose effectiveness is shaped only by the skills of the person using it; However, AI does not have what it takes to create effective SEO writing entirely on its own. You can’t just give a prompt and expect to receive high-quality SEO-focused content.
SEO involves many facets that requires a process of deep research. AI can help with this research, but it would still require that the user have a strong knowledge of SEO to keep it going in the right direction. AI can produce content free of grammatical errors, but it does always give correct information.
Moreover, AI can be very misleading. If you are not aware of an error and speak to the AI as if that error is true, the AI will also assume that it is true, and it will embed your errors. If you don’t catch on to the error and fail to bring it to the attention of the AI, the AI will accept it as true. This can be harmful for SEO content writing and can lead to things like the spread of false information.
Human Writing vs AI Writing
But what about writing? AI can produce long-form informational texts in seconds, without any grammatical errors. So does that mean it can write better than a human being?
Good writing depends on whether it is creating value for your readers. Before a writer can create value, they first need to know your target audience, down to the tiniest details. Heck, InspiringClicks’ SEO content writing services will even know the exact words your target audience types into Google so that we can rank you for those keywords.
That’s SEO that an AI can’t provide.
AI writing is more capable of being technical, whereas human writing is more capable of being creative. Creativity comes from experience, and every person, business, and organizations experiences are unique. AI writing tools create writing from other forms of writing already available on the web. Essentially, it is an expression of experiences from others, but not the experience itself.
If you want content that truly resonates with your audience and boost conversions, then you need human writing.
3 Additional Ways InspiringClicks Provides Effective SEO Writing
- Beyond School Rules: “Don’t use conjunctions after a period” and “don’t switch between point of view styles” may not apply in real-world content marketing. Human beings value connection, and restricting your writing styles to rigid rules can prevent making those connections. We believe in creative, flexible writing that speaks directly to your audience.
- Providing Value to Your Target: Your content should provide value to your target audience. We always ask ourselves: “Are we providing them with what they are looking for?” “Does our content align with their needs and help them make decisions?” Our SEO writing services are designed to answer these questions positively every time.
- Unique and Targeted Visuals: People remember what they see more than what they read. In fact, people with synesthesia see numbers as shapes! One such example is Daniel Tammet who can recite the number pi to 22,514 places using nothing but the visuals representing numbers in his head. Extreme example I know, but a fascinating case that human beings have a deep connection with visuals.
InspiringClicks: SEO Content Writing Services for Business Growth
Investing in SEO Content Writing Services is one of the most effective ways to:
- Boost your website’s SEO: Each article we write strengthens your home page and helps you rank for keywords your target searches for
- Establish your business as the industry authority: Authority means people (and search engines) see you as credible. With regular content updates that provide your target with knowledge, they will begin to trust your business.
- Increase your market share: By merging a tailored website content strategy with SEO, you perform on an entirely different level. It is likely that your competitors don’t have both, and this will give you an a ranking edge. By ranking above your competitors on Google, your target will find your business first, potentially increasing your market share.
- Increase Sales: B2B Marketers agree, articles are the number one way to effectively move potential customers through the sales funnel.
Book a consultation call today. During this call, our team of professionals will provide your business with a tailored content strategy that can help grow your online visibility, attract more customers, and help increase your ROI through strategic SEO writing.
