SEM and SEO Packages

12-month prepaid gives you the option to pay for an entire year of services at 20% off the original service price. After completing checkout, you'll be taken to the order confirmation page where you'll receive wire transfer instructions for payment. We provide separate banking details for CAD and USD transfers. No charge will be processed to your card unless you specifically choose to pay by debit or credit card.

That's fine. During your onboarding call we figure out what you actually need. Some clients only need one or the other, some need both. Your package can be tailored accordingly.

By default, our packages cover SEO services. If you want to add PPC, just check the "Rank Immediately with PPC" option in the pricing table above. We handle PPC onboarding separately because every campaign needs a customized strategy. Your SEO services begin right away while we build out the right PPC plan for your business.

Yes. Our pricing table includes a USD conversion option for businesses in the United States looking for a Canadian-based marketing agency. You can toggle between CAD and USD directly on our website to see the rates in your preferred currency.

Our cancellation policy is structured to provide flexibility while accounting for resource allocation and project planning.

Monthly contracts require 30 days written notice. Services continue during the 30-day notice period, and one full month's service fee cancellation penalty always applies.

For 12-month prepaid contracts, there is no fee with 6+ months notice. With less than 6 months notice, a 10% early termination fee applies. Services continue during the notice period.

Before any work begins, we conduct a deep-dive consultation into your business, market, competitors, and goals. This is where we assess what's working, what isn't, and map out exactly what needs to happen. The $199 covers our time for that process and is credited toward your first month of service when you choose to move forward.

The onboarding call is free, no commitment. It's a conversation where we learn about your business and you learn what we can do. The $199 consultation is the working session where we dig into your market, analyze competitors, and map out your strategy.

No. You can purchase a package directly and we'll schedule your consultation after. But most clients prefer to talk first so we can set up a consultation.

InspiringClicks is your one-stop-shop digital marketing agency. Anything you need to support your marketing, whether that's more articles published, heat mapping data to enhance conversions, additional ad spend management, or something else entirely, we can adapt your strategy without any interruption.

The biggest difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimization) is that SEO is just one part of SEM, and it deals with organic ranking. The other part of SEM is PPC, which deals with sponsored marketing. When you do a Google search, you'll see both sponsored ads (PPC) and organic pages (SEO). Think of SEM as being anything to do with marketing on search engines, and SEO as an important part of it.

PPC (Pay-per-click) advertising delivers immediate visibility on search results, while SEO builds rankings gradually over time. However, SEO proves more sustainable in the long run because it earns organic rankings naturally. PPC, on the other hand, requires continuous ad spending to maintain visibility.

The advantage of PPC is its speed. You can drive results immediately, and the data gathered from PPC campaigns provides valuable insights that can strengthen an SEO strategy. The advantage of SEO is its sustainability. Your brand and business can grow indefinitely through organic rankings, and studies show that organic search results receive higher click-through rates than paid advertisements.

PPC and SEO work best as complementary strategies. Using just one approach gets you some of the exposure. But when you use both PPC and SEO together, you'll drive more traffic and leads to your website than either strategy alone.

SEO is a long-term strategy. Most clients start seeing measurable improvements in organic traffic and rankings within 3-6 months. PPC campaigns can generate leads much faster, often within the first few weeks of launch.

Each tier includes a different scope of SEO, PPC, and content services. The higher the package, the more aggressive the strategy, keyword targeting, and content output. We can walk through the specifics on your onboarding call.

Yes. All our content is created by human beings, most of whom were writers long before AI. Moreover, we can get writers with high Google Authorship to create your content. We don't use AI-generated content. We believe that AI is a good tool when used by someone who is already experienced, but that human beings possess the qualities of experience and creativity that cannot, and should not be mimicked. This is a core differentiator for us and a big part of why our SEO and SEM packages work.

InspiringClicks uses writers with "High Google Authorship" for clients who want a competitive edge for their SEO. When we refer to "High Google Authorship," we're describing experienced content writers who possess:

• A proven track record of ranking pages on Google
• Years of content creation experience across various industries
• Published work on credible, authoritative websites
• A writing background that predates the advent of AI tools like ChatGPT

We offer three packages starting at $3,000 CAD/month, $5,000 CAD/month, and $10,000 CAD/month. Each is designed for a different stage of growth, and you can purchase directly on our website.

A 12-month contract saves you 10% off the monthly rate. If you prepay the full 12 months upfront, you save 20%. We also offer a 6-month term with standard monthly billing.

Yes. InspiringClicks is based in Calgary, but we serve clients worldwide. Our local expertise gives Calgary businesses an edge, but our strategies work for any market.

Three things: transparent pricing (you see it right on our site), an emphasis high-quality, human-written content, and we operate as a strategic partner. We work on your website every day and keep you updated every step of the way; in fact, you even get a client portal where you can stay connected with your campaign progress.