How Much Does SEO Cost?

When running a business, one of the most common questions is “How much Does SEO Cost? High-quality SEO services cost upwards of $3000 a month and can generate a Return on Investment upwards of 500%. In Canada and the U.S., SEO can also reduce the amount of tax a business owes because it’s a fully deductible marketing expense.

SEO is an Expense Everyone Can Afford to Write off

When you write off SEO as a business expense, every dollar you spend on getting more customers and clients for your business increases your profit and lowers your tax bill. This can provide savings equal to an entire year of high-quality SEO services.

We’re going to show you how , but first, here are real SEO prices that you can purchase today without waiting for a quote.

SEO Costs

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SEO as a Tax-Deductible Business Expense in Canada

According to the Canada Revenue Agency (CRA), businesses—including sole proprietorships and partnerships—may deduct “reasonable expenses” incurred to earn business income, covering marketing, promotion and online advertising costs. SEO falls squarely into that category under marketing and advertising expenses.

SEO as a Tax-Deductible Business Expense in The U.S.

In the U.S., businesses—including sole proprietors, LLCs, and corporations—can also deduct “ordinary and necessary” expenses incurred in the course of doing business, which includes marketing, advertising, and digital services like SEO.

How to Write Off SEO as A Business Expense

Here’s a step-by-step guide for writing off the cost of SEO marketing as a business expense in both Canadian and U.S.

1. Categorize your SEO spend properly

Put it under “Advertising and promotion” or “Professional services” in your bookkeeping.

2. Keep detailed records

Save invoices, contracts, reports and receipts from SEO agencies or freelancers.

3. Claim in appropriate tax return

4. In Canada, Report input tax credits (if GST/HST‑registered)

If you’re charged GST/HST on SEO services, you can claim input tax credits (ITCs) as part of your business GST/HST filing

5. Work with a tax advisor if in doubt

Especially for larger agencies or complex arrangements, consult an accountant to ensure proper classification and documentation.

The Importance of SEO—and the Value of Writing It Off

SEO is a long-term, strategic investment. The nature of SEO services makes it one of the most comprehensive marketing strategy in the world. Not only does it help businesses attain a strong online visibility, but it also creates trust with consumers and helps drives more purchases. SEO can:

• Build trust and authority: Users trust results they find on Google.
• Get you more sustainable site traffic: High‑quality SEO continues to drive organic traffic from search over time. This brings in fresh leads throughout the life of your business.
• Competitive advantage: Somebody is getting those clicks. Ranking above competitors directly increases your market share.

When you write off SEO as a business expense, you effectively reduce your tax bill and keep more money in you’re pocket. This is money that can be used to offset the cost of SEO services—which works to bring in more profit.

“It’s Not About How Much Money You Make. It’s About How Much Money You Keep”

Robert Kiyosaki, Rich Dad Poor Dad

In this case, it’s not about how much money you keep — it’s about how much money you keep while making more money.

SEO Pricing Guide

Our SEO pricing is reflected in tiered packages. We do this because packages reflect the cost of SEO in the most transparent and effective way possible:

• Transparent: You know exactly what you’re getting and how much you’ll pay
• Effectiveness: There are depths to SEO services, and packages provide features that drive growth for all business types

What Determines the Cost of SEO Packages?

Just as packages reflect costs, costs reflect the depth of strategy behind SEO. When you see a $3,000 vs. $10,000 SEO package, the SEO quality is high for both, but the features differ. More SEO-powered features usually result in:

• Faster online visibility
• More content output
• Higher competitive advantage

All our packages come with high-quality content creation, technical SEO, CRO, competitive strategy, and top-notch client support. The difference is the depth of each tier, and each tier increases the level of:

• Content Creation – The volume of articles, blogs, and on-page copy.

• Technical SEO – Site structure, schema markup, speed optimization, and advanced search features.

• Conversion Rate Optimization (CRO) – Testing and improving how well your site turns visitors into customers.

• Competitive Strategy – Researching competitors, identifying keyword gaps, and building campaigns to outrank them.

• Strategic Support & Speed – Insights, SEO forecasts, reports, and direct access to experts.

A Quick Summary About the Cost of SEO

• Search Engine Optimization (SEO) is arguably the most effective marketing solution
  • SEO helps increase Online visibility
    • Bring more clients and customers
      • Drive long-term profit for businesses

• SEO marketing is fully deductible under CRA and IRS rules as a business expense
  • Deducting SEO as a business expense lowers your tax bill
    • Keeps more money in your pocket
      • Offsets the cost of SEO services in time
        • Can provide savings up to an entire year worth of SEO

• InspiringClicks gives you packages
  • The Cost of SEO packages is determined by the depth of strategy
    • Foundational: Get Found
      • Accelerated: Accel beyond competitors
        • Powerhouse: Get the max benefit of SEO to power your entire marketing engine

Are You Looking For professional SEO Services?

Our SEO packages can be purchased directly from our website, but SEO is a commitment, so you’d probably want to talk to a professional first. Book a strategy call today to speak with our professional SEO experts. No robots, just real people dedicated to getting you the highest possible ROI for your business.