Adam Hamadiya | SEO Expert in Calgary

As an SEO expert in Calgary, I measure success through growth. Growth is not always exponential, it starts gradually and picks up; in fact, growth that you can have confidence in starts gradually because sustainable things need to evolve to the point where they can handle that growth.

For example, we can start you on a PPC campaign and drive traffic to your website, but if you don't have the content that allows for purchases or bookings, you'll pay for clicks but not get any returns.

I measure growth in ROI, but it doesn't start with ROI, it actually starts much simpler with organic pages, organic keywords, and organic traffic.

When we increase the number of pages created on your website, we can increase the number of keywords those pages rank for. And when we increase the number of keywords those pages rank for, the organic search traffic to your website increases.

Only with organic traffic can people purchase or become clients, and when they do, it equals revenue for your business. When revenue exceeds the investment you paid to increase that revenue in the first place, you get a Return on Investment.

We've officially gotten you growth for your business. But it started with the growth of a single metric, similar to how InspiringClicks grew from a single passion.

If you're my client, then you rely on me. You need my attention, and you need my involvement. You need me to do things right even if you don't know what the right thing is yet, because things change, and marketing is a process.

The right thing to do often presents itself after the preliminaries, when the work is being done, and since I'm doing the work, you expect me to know what the right thing is.

There is nothing more frustrating than hiring someone to do something and then doing it yourself later because the attention or the professionalism wasn't there—even if the skill was.

I'm not just your SEO expert, I'm the one who understands because I'm a business owner myself. Very seldom do you ever need to tell me to do something that you think I should have already done.

The small details matter—your website is made of a million little details. Others will never see the details, but they'll know something is missing when they interact with it, even if they don't know what it is. It’s my job as an SEO expert in Calgary to do things right.

My motto: I always assume that a missing detail will hold you back, because it will. There may be a million marketing experts but only a handful who understand that everyone you're targeting is an expert at sizing things up. I'm one of those experts, and my professionalism stems in large part from my common sense.

I look at what doesn't change. Marketing, especially SEO, is for people. For every problem there is a solution, and that's precisely what your business is—a solution.

Marketing success relies on the ability to express your business as the pinnacle of that solution after you've captured the attention of your consumer.

The way of delivering that solution changes, but the problem and the solution itself remains the same.

For years, PepsiCo marketed its products as "guilt-free" until they realized that they needed to make more profit. It wasn't until years after that they decided to market their products as "healthy" instead of guilt-free. A simple change in words—a little detail—and their sales increased.

People were no longer interested in feeling guilt-free, they would much rather be healthy. The solution—the product—remained the same, but the delivery had changed.

By focusing on health, you feel too good to even think about the notion of guilt. But by focusing on being guilt-free, guilt itself remains alive.

In the context of SEO, search engines are connecting people with solutions. They've done that with sponsored Ads (PPC), organic results, and now with AI overviews and featured snippets.

At its core, the problem and the solution remains the same, it's the delivery that changes. I know how to stay ahead of in word of digital marketing and SEO because I understand that change is always happening.

AI is changing everything. It's no longer about what people know, it's about what people have experienced. An AI knows everything, and by inference, so do you now. There's an answer to any question you ask, and more answers bring more questions.

The one thing that a human can provide which an AI can't is experience, and experience is the future of digital marketing and SEO.

Let me explain. Google itself has a methodology for determining the quality of the content it ranks. For years the methodology was E-A-T: Expertise, Authority, and Trust. It wasn't until recently that they added another E: Experience. Now, E-E-A-T is the ranking factor.

What was the point of adding Experience? When you have Expertise, don't you already have Experience? Before AI this was the case, but now, anyone can sound experienced without having the experience themselves.

The world is becoming filled with Inexperienced Experts, and when that happens, it becomes easy to deceive people.

Digital marketing will get to the point where only the Real will be valued. This is a wonderful thing because Experience is the zest of life. It's the very meaning of creativity.

InspiringClicks was founded by my passion. Everything about this business is unique because the content, the videos, the writing—it's all an expression of my entire life's experience to provide people with the best marketing solutions on the planet.

All my clients benefit from this creativity, and creativity is the future of SEO and digital marketing.