InspiringClicks

Interactive Content for SEO: 3 Live Examples You Can Test Right Now

Interactive Content For SEO Static images increase engagement by 650% Interactive content adds another 52.6% That’s a 1,045% increase from text alone Click “search” below to see the first example of interactive content for SEO — a simulation of real results for that very term. Search 23 Interactive Content Examples Worth the Effort https://www.siegemedia.com › […]

Laptop screen showing the words 'Be an author Be authentic'.

Google Authorship = Better Rankings?

What is Google Authorship and Does it Still Exist? Google authorship was a program launched by Google in 2011 that allowed authors to connect their information with the content they published. Their author profile (name, photo, etc.) would then be displayed alongside the webpage on SERPs (Search Engine Result Pages). The idea was to allow […]

What is Conversion Rate Optimization (CRO)? Complete Guide

Table of Contents What is CRO? Turn visitors into customers Why CRO Matters Maximize your marketing ROI CRO Strategy Components Research, UX, content, testing Real Examples See what actually works A/B Testing Test one change at a time Tools & Setup Analytics, CRM, heatmaps Calculate Your Rate Find your baseline Find Opportunities Focus on money […]

Two men debating the question 'Is SEO overrated' - one holding a 'Yes' sign looking skeptical, the other holding a 'No' sign and smiling confidently.

Is SEO Overrated?

Is SEO Relevant Or Is It Overrated? If something doesn’t make dollars, it doesn’t make cents. As a business owner, it makes no sense for me to think that SEO is overrated, because it has generated the highest ROI of any other marketing strategy. In fact, the articles online that talk about how SEO is […]

Losing Traffic From AIO? Here’s The Silver Lining

Terms you need to know: AI Impact on SEO  “Google AIO has transformed Google from a “search engine” into an “answer engine…” Chegg on AI Impact on Search Traffic (2024) Large Language Model (LLM) is programming in AI that allows it to use deep learning to generate text, and it’s now being used for AI […]

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Digital Success Starts With A Click

Calgary Digital Marketing Calgary Digital Marketing is about using data to promote and sell products or services to grow your Calgary business. This growth comes in the form of Increased: Website & Foot Traffic Brand Visibility Lead Generation Sales & Revenue Customer Retention The Importance of Digital Marketing in Calgary’s Highly Competitive Environment With around […]

Ad sign in the middle of the desert that says "the best ad no one will ever read".

Without SEO, Even Brilliant Ideas Go Unrealized

The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]

Importance of SEO copywriting billboard

Here’s How SEO Copywriting Can Ignite Your Entire Marketing Engine

The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in. Did you […]

AI vs SEO

AI & SEO — Learn How to Adapt Your SEO Today

Will AI Replace SEO? Despite the proliferation of zero-search results and the impact they’ve had on website traffic, AI will not replace SEO; rather, it will help evolve it. This means that from 2025 onward, SEO will need to incorporate zero-search results into its strategy, not necessarily to gain direct traffic, but to build E-E-A-T […]

SEO Questions Calgary Businesses should know, featured image

10 SEO Questions Calgary Businesses Like Yours Need Answered

Answers to SEO Questions Calgary Businesses Will Benefit From Knowing When Calgary businesses look for SEO services, the first step is almost always asking the right questions. This blog brings together the ten most commonly asked SEO questions Calgary businesses like yours should have answers to. If you’re considering Calgary SEO Services, this guide will […]