Author: Adam Hamadiya

What is a Brand? In the past, a brand was described as a mark owners would burn onto their cattle so that others could identify who they belonged to. Today, a brand is more than a mark of ownership, it is an image, a narrative, and a story that is built to shape the perception […]

What is Branding? Branding is the process of creating a collective narrative that makes people recognize, understand, and remember a business. It’s about clearly communicating what a business stands for so that it consistently creates the impression it desires whenever someone sees a name, expression, or logo. This impression is the essence of what a […]

SEO in 2026 SEO in 2026 is about building real trust and authority through genuine business experience and clear communication so that search engines and people recognize your website as a credible source. Contrary to popular belief, it is not about chasing keywords and backlinks anymore as much as demonstrating real-world expertise, brand credibility, and […]

Calgary Stampede Marketing The Calgary Stampede generated $721 million in economic activity in 2025, with an estimated $2.65 spent across the city for every $1 spent at Stampede Park. This surge creates one of the most concentrated spending periods of the entire year. Visitors and locals flood the city looking for places to eat, drink, […]

How Do I know If My SEO Is Working? To know if SEO is working, you need to see measurable increases in the variables that make up the SEO process. SEO is working when your website shows measurable growth in four key areas: indexed pages, keyword impressions, average ranking position, and organic clicks. These metrics […]

What is Copywriting and Why is It Important in Marketing? Copywriting is writing that moves someone from where they are to where you want them to be—whether that’s clicking, buying, signing up, or simply believing something they didn’t before. Did you know that the earliest form of copywriting dates back to 960 BC? Even in […]

SEO Copywriting vs Regular Copywriting — And Which is Better For Your Business? SEO copywriting includes Search Engine Optimization, which is a comprehensive marketing strategy. Regular copywriting simply involves writing without the comprehensive strategy. The distinction matters because copywriting on its own—no matter how well-written—relies on readers finding the page through other means like paid […]

How Does SEO Copywriting Work? SEO Copywriting is the process of creating content that effectively promotes a product or service while also meeting the criteria search engines use to rank content high. Despite what many might think, SEO copywriting is not about writing in a way that helps websites show up in Google searches, because showing […]

Authentic Marketing: AI Just Made Human Content Priceless By Adam Hamadiya, Co-founder of InspiringClicks What Is Authentic Marketing? Authentic marketing is the practice of building business growth and brand authority through marketing campaigns created by experienced professionals who use genuine expertise to connect with audiences. Authentic marketing strategy focuses on truth, content that actually helps […]

Calgary Holiday Marketing Much like Calgary Stampede marketing, Calgary holiday marketing offers a unique profit opportunity to help businesses capture more demand. Afterall, not even Santa Clause skips holiday shopping. What is Calgary Holiday Marketing and How Is It Unique? Calgary holiday marketing refers to marketing strategies specifically designed to capitalize on the behavioral shifts […]