Terms you need to know: AI Impact on SEO “Google AIO has transformed Google from a “search engine” into an “answer engine…” Chegg on AI Impact on Search Traffic (2024) Large Language Model (LLM) is programming in AI that allows it to use deep learning to generate text, and it’s now being used for AI […]
Calgary Digital Marketing Calgary Digital Marketing is about using data to promote and sell products or services to grow your Calgary business. This growth comes in the form of Increased: Website & Foot Traffic Brand Visibility Lead Generation Sales & Revenue Customer Retention The Importance of Digital Marketing in Calgary’s Highly Competitive Environment With around […]
The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]
The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in. Did you […]
Will AI Replace SEO? Despite the proliferation of zero-search results and the impact they’ve had on website traffic, AI will not replace SEO; rather, it will help evolve it. This means that from 2025 onward, SEO will need to incorporate zero-search results into its strategy, not necessarily to gain direct traffic, but to build E-E-A-T […]
Answers to SEO Questions Calgary Businesses Will Benefit From Knowing When Calgary businesses look for SEO services, the first step is almost always asking the right questions. This blog brings together the ten most commonly asked SEO questions Calgary businesses like yours should have answers to. If you’re considering Calgary SEO Services, this guide will […]
What’s The Difference Between SEO and SEM? The difference between SEM and SEO is that SEO is the branch of Search Engine Marketing (SEM) that deals with optimization. Optimization is just one part of marketing; therefor, SEO is just one part of SEM. The difference is where each one stands on the marketing hierarchy: SEO […]
PPC Trends: AI Targeting & First Party Data for PPC PPC is undergoing a major shift—AI keyword targeting and first-party data are opening up new and profitable opportunities in Google Ads. While many PPC trends exist, these two stand out for the following reasons: Let’s dive in. 1. AI Keyword Targeting AI-predictive keyword targeting analyzes […]
Importance of SEO for Calgary Businesses If you have a business in Calgary that you want to grow, then you’ve probably wondered about the importance of SEO for Calgary Businesses. SEO is extremely important for Calgary businesses seeking more customers, clients, and revenue. To prove it, here’s a simple question: Where do you get most […]
You Make 70% of Every Dollar You Earn But You Make 100% of Every Dollar You Save Start Lowering Your Tax Bill With SEO How Much Does SEO Cost? When running a business, one of the most common questions is “How much Does SEO Cost? High-quality SEO services cost upwards of $3000 a month and […]
