Author: Adam Hamadiya

Google Authorship ended as an official program years ago, but the concept behind it has become essential for SEO in 2026. As AI-generated content floods search results, Google is working harder than ever to identify and reward content from real, credible authors. Content creators who embrace Google Authorship principles and SEO services that build them […]

Table of Contents What is CRO? Turn visitors into customers Why CRO Matters Maximize your marketing ROI CRO Strategy Components Research, UX, content, testing Real Examples See what actually works A/B Testing Test one change at a time Tools & Setup Analytics, CRM, heatmaps Calculate Your Rate Find your baseline Find Opportunities Focus on money […]

Is SEO Relevant Or Is It Overrated? If something doesn’t make dollars, it doesn’t make cents. As a business owner, it makes no sense for me to think that SEO is overrated, because it has generated the highest ROI of any other marketing strategy. In fact, the articles online that talk about how SEO is […]

Terms you need to know: AI Impact on SEO  “Google AIO has transformed Google from a “search engine” into an “answer engine…” Chegg on AI Impact on Search Traffic (2024) Large Language Model (LLM) is programming in AI that allows it to use deep learning to generate text, and it’s now being used for AI […]

Calgary Digital Marketing Calgary Digital Marketing is about using data to promote and sell products or services to grow your Calgary business. This growth comes in the form of Increased: Website & Foot Traffic Brand Visibility Lead Generation Sales & Revenue Customer Retention The Importance of Digital Marketing in Calgary’s Highly Competitive Environment With around […]

The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]

The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in.

Will AI Replace SEO in 2026? Despite the proliferation of zero-search results and the impact they’ve had on website traffic, AI will not replace SEO; rather, it will help evolve it. This means that from 2026 onward, SEO will need to incorporate zero-search results into its strategy, not necessarily to gain direct traffic, but to […]

Calgary SEO FAQ When Calgary businesses look for SEO services, the first step is almost always asking the right questions. This Calgary SEO FAQ brings together the ten most commonly asked SEO questions Calgary businesses like yours should have answers to. If you’re considering Calgary SEO Services, this guide will help you understand what to […]

What’s The Difference Between SEO and SEM? The difference between SEM and SEO is that SEO is the branch of Search Engine Marketing (SEM) that deals with optimization. Optimization is just one part of marketing; therefor, SEO is just one part of SEM. The difference is where each one stands on the marketing hierarchy: SEO […]