The Importance of Content in SEO Ever wasted money on marketing that didn’t last? I once spent $15,000 mailing out coupons that barely made a difference for my shop. The lesson I learned was that an online presence is key, and that starts with SEO. But what does SEO start with? You Guessed it: High […]
How Do You Predict SEO Results? Here’s the hard truth: you can’t predict SEO results with absolute certainty, just like you can’t predict the stock market or Bitcoin. But you can make informed projections about whether your SEO campaign is likely to drive traffic and conversions. This article is going to bust common SEO prediction […]
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SEO vs PPC SEO and PPC are both powerful marketing tools used to increase search traffic to your website and lead conversion for your business; however, the way they do it differs: PPC (Pay-Per-Click): You pay for keywords that place you on Google’s sponsored ads. Sponsored ads are websites that appear high on search results. […]
Looking for SEO Services in Calgary? There is so much to know in the world of SEO, and for a business owner, such little time. When looking for SEO in Calgary, you should be able to hire a provider who you’re confident in, and who actually gets you returns on your investment. The question is: […]
AI vs Human Writing “People will recover—in the timeline of knowledge—the true value of an expert”. – Neil Degrasse Tyson When Asked About AI-generated Content AI is everywhere. From writing tools like Jasper and Copy.ai to all-purpose programs like ChatGPT, people are promised fast, affordable, and scalable content. Sounds like a no-brainer, right? But is […]
Blog Writing Costs In the past, paying per word for a blog made sense because producing words required most of the effort in creating the blog. But in today’s world, where AI can generate thousands of words in just minutes, words aren’t worth as much as they used to be. In this article, we’ll answer […]
The Difference Between Copywriting and Content Writing Content comes in many different forms, but the desired outcome remains the same: If it leads to conversions, bookings, and sales, then that content, regardless of its form, can be called successful. But a few things need to happen with that content before it leads to success: The […]
