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What is Copywriting and Why is It Important in Marketing? Copywriting is writing that moves someone from where they are to where you want them to be—whether that’s clicking, buying, signing up, or simply believing something they didn’t before. Did you know that the earliest form of copywriting dates back to 960 BC? Even in […]

SEO Copywriting vs Regular Copywriting — And Which is Better For Your Business? SEO copywriting includes Search Engine Optimization, which is a comprehensive marketing strategy. Regular copywriting simply involves writing without the comprehensive strategy. The distinction matters because copywriting on its own—no matter how well-written—relies on readers finding the page through other means like paid […]

How Does SEO Copywriting Work? SEO Copywriting is the process of creating content that effectively promotes a product or service while also meeting the criteria search engines use to rank content high. Despite what many might think, SEO copywriting is not about writing in a way that helps websites show up in Google searches, because showing […]

Authentic Marketing: AI Just Made Human Content Priceless By Adam Hamadiya, Co-founder of InspiringClicks What Is Authentic Marketing? Authentic marketing is the practice of building business growth and brand authority through marketing campaigns created by experienced professionals who use genuine expertise to connect with audiences. Authentic marketing strategy focuses on truth, content that actually helps […]

Best SEO Companies in Calgary (2026) When Calgary businesses search for the best SEO companies in Calgary, they usually see the same names come up again and again on Google, Maps, and review sites. Agencies like Kobzza, GrowMe Marketing, To-The-Top, digital shift, and a few others. Each of them has strengths, different pricing models, and […]

Calgary SEO Strategies For 2026 Search Engine Optimization (SEO) isn’t changing, only the landscape it operates in. SEO has always been about connecting helpful content with Google that in turn connect it to users. But the way search engines are connecting people with information has changed: there are featured snippets, local packs, and most recently, […]

Calgary Holiday Marketing In our previous article, we explored Calgary businesses that need SEO in 2026, but before we reach the year’s end, the most profitable marketing opportunities for Calgary businesses are happening right now… Not even Santa Clause skips holiday shopping. What is Calgary Holiday Marketing and How Is It Unique? Calgary holiday marketing […]

Search Engine Optimization (SEO) Connects Business with Calgarians Ready to Buy 68% of all online experiences begin with a search engine 46% of Google searches have local intent (3.8 billion searches for local services everyday) 92% of all website traffic is captured by first page results Calgary Businesses That Need SEO in 2026 Every Calgary […]

Will AI Replace Marketing Jobs? Jobs don’t get replaced, workers do. As long as marketing exists, there will always be a job. The question is whether it’s an AI or a human being doing that job, and the truth is: AI is nowhere near self-sufficient enough to replace marketing professionals, because anything it does still […]

Interactive Content For SEO Static images increase engagement by 650% Interactive content adds another 52.6% That’s a 1,045% increase from text alone Click “search” below to see the first example of interactive content for SEO — a simulation of real results for that very term. Search 23 Interactive Content Examples Worth the Effort https://www.siegemedia.com › […]