Search Engine Optimization (SEO) Connects Business with Calgarians Ready to Buy 68% of all online experiences begin with a search engine 46% of Google searches have local intent (3.8 billion searches for local services everyday) 92% of all website traffic is captured by first page results Calgary Businesses That Need SEO in 2026 Every Calgary […]
Will AI Replace Marketing Jobs? Jobs don’t get replaced, workers do. As long as marketing exists, there will always be a job. The question is whether it’s an AI or a human being doing that job, and the truth is: AI is nowhere near self-sufficient enough to replace marketing professionals, because anything it does still […]
Interactive Content For SEO Static images increase engagement by 650% Interactive content adds another 52.6% That’s a 1,045% increase from text alone Click “search” below to see the first example of interactive content for SEO — a simulation of real results for that very term. Search 23 Interactive Content Examples Worth the Effort https://www.siegemedia.com › […]
What is Google Authorship and Does it Still Exist? Google authorship was a program launched by Google in 2011 that allowed authors to connect their information with the content they published. Their author profile (name, photo, etc.) would then be displayed alongside the webpage on SERPs (Search Engine Result Pages). The idea was to allow […]
Table of Contents What is CRO? Turn visitors into customers Why CRO Matters Maximize your marketing ROI CRO Strategy Components Research, UX, content, testing Real Examples See what actually works A/B Testing Test one change at a time Tools & Setup Analytics, CRM, heatmaps Calculate Your Rate Find your baseline Find Opportunities Focus on money […]
Is SEO Relevant Or Is It Overrated? If something doesn’t make dollars, it doesn’t make cents. As a business owner, it makes no sense for me to think that SEO is overrated, because it has generated the highest ROI of any other marketing strategy. In fact, the articles online that talk about how SEO is […]
Terms you need to know: AI Impact on SEO “Google AIO has transformed Google from a “search engine” into an “answer engine…” Chegg on AI Impact on Search Traffic (2024) Large Language Model (LLM) is programming in AI that allows it to use deep learning to generate text, and it’s now being used for AI […]
Calgary Digital Marketing Calgary Digital Marketing is about using data to promote and sell products or services to grow your Calgary business. This growth comes in the form of Increased: Website & Foot Traffic Brand Visibility Lead Generation Sales & Revenue Customer Retention The Importance of Digital Marketing in Calgary’s Highly Competitive Environment With around […]
The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]
The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in. Did you […]
Will AI Replace Marketing Jobs? If You’re Worried, Read This
