What’s The Difference Between SEO and SEM? The difference between SEM and SEO is that SEO is the branch of Search Engine Marketing (SEM) that deals with optimization. Optimization is just one part of marketing; therefor, SEO is just one part of SEM. The difference is where each one stands on the marketing hierarchy: SEO […]
PPC Trends: AI Targeting & First Party Data for PPC PPC is undergoing a major shift—AI keyword targeting and first-party data are opening up new and profitable opportunities in Google Ads. While many PPC trends exist, these two stand out for the following reasons: Let’s dive in. 1. AI Keyword Targeting AI-predictive keyword targeting analyzes […]
Importance of SEO for Calgary Businesses If you have a business in Calgary that you want to grow, then you’ve probably wondered about the importance of SEO for Calgary Businesses. SEO is extremely important for Calgary businesses seeking more customers, clients, and revenue. To prove it, here’s a simple question: Where do you get most […]
How Do You Predict SEO Results? Here’s the hard truth: you can’t predict SEO results with absolute certainty, just like you can’t predict the stock market or Bitcoin. But you can make informed projections about whether your SEO campaign is likely to drive traffic and conversions. This article is going to bust common SEO prediction […]
SEO vs PPC SEO and PPC are both powerful marketing tools used to increase search traffic to your website and lead conversion for your business; however, the way they do it differs: PPC (Pay-Per-Click): You pay for keywords that place you on Google’s sponsored ads. Sponsored ads are websites that appear high on search results. […]
Looking for SEO Services in Calgary? There is so much to know in the world of SEO, and for a business owner, such little time. When looking for SEO in Calgary, you should be able to hire a provider who you’re confident in, and who actually gets you returns on your investment. The question is: […]
AI vs Human Writing “People will recover—in the timeline of knowledge—the true value of an expert”. – Neil Degrasse Tyson When Asked About AI-generated Content AI is everywhere. From writing tools like Jasper and Copy.ai to all-purpose programs like ChatGPT, people are promised fast, affordable, and scalable content. Sounds like a no-brainer, right? But is […]
Blog Writing Costs In the past, paying per word for a blog made sense because producing words required most of the effort in creating the blog. But in today’s world, where AI can generate thousands of words in just minutes, words aren’t worth as much as they used to be. In this article, we’ll answer […]
The Difference Between Copywriting and Content Writing Content comes in many different forms, but the desired outcome remains the same: If it leads to conversions, bookings, and sales, then that content, regardless of its form, can be called successful. But a few things need to happen with that content before it leads to success: The […]
