Learn about one of the most effective marketing strategies in the world: PPC. Browse our collection of blogs to get important PPC insights, actionable advice, and helpful takes on Google Ad campaigns for your business.
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PPC Trends: AI Targeting & First Party Data for PPC PPC is undergoing a major shift—AI keyword targeting and first-party data are opening up new and profitable opportunities in Google Ads. While many PPC trends exist, these two stand out for the following reasons: Let’s dive in. 1. AI Keyword Targeting AI-predictive keyword targeting analyzes […]
SEO vs PPC SEO and PPC are both powerful marketing tools used to increase search traffic to your website and lead conversion for your business; however, the way they do it differs: PPC (Pay-Per-Click): You pay for keywords that place you on Google’s sponsored ads. Sponsored ads are websites that appear high on search results. […]
