Tag: founders blog

The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]

The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in.

Will AI Replace SEO in 2026? Despite the proliferation of zero-search results and the impact they’ve had on website traffic, AI will not replace SEO; rather, it will help evolve it. This means that from 2026 onward, SEO will need to incorporate zero-search results into its strategy, not necessarily to gain direct traffic, but to […]

Calgary SEO FAQ When Calgary businesses look for SEO services, the first step is almost always asking the right questions. This Calgary SEO FAQ brings together the ten most commonly asked SEO questions Calgary businesses like yours should have answers to. If you’re considering Calgary SEO Services, this guide will help you understand what to […]

What’s The Difference Between SEO and SEM? The difference between SEM and SEO is that SEO is the branch of Search Engine Marketing (SEM) that deals with optimization. Optimization is just one part of marketing; therefor, SEO is just one part of SEM. The difference is where each one stands on the marketing hierarchy: SEO […]

PPC Trends: AI Targeting & First Party Data for PPC PPC is undergoing a major shift—AI keyword targeting and first-party data are opening up new and profitable opportunities in Google Ads. While many PPC trends exist, these two stand out for the following reasons: Let’s dive in. 1. AI Keyword Targeting AI-predictive keyword targeting analyzes […]

SEO Return on Investment by Industry – 3-Year Performance Data 1400% 1200% 1000% 800% 600% 400% 200% 0% Real Estate 1389% Medical Device 1183% PCB Design 1101% Financial 1031% Education 994% Oil & Gas 906% Industrial IoT 866% Pharma 826% Manufacturing 813% Biotech 788% Solar 770% Insurance 758% Addiction 736% B2B SaaS 702% Construction 681% […]

You Don’t Keep Every Dollar You Earn But Smart Expenses Let You Keep More Use SEO to Lower Your Tax Bill While Growing Your Business When an expense reduces taxes and drives growth, it functions like an investment — not a cost Is SEO Considered a Business Write Off? Yes, SEO is a fully tax-deductible […]

The Importance of Content in SEO Ever wasted money on marketing that didn’t last? I once spent $15,000 mailing out coupons that barely made a difference for my shop. The lesson I learned was that an online presence is key, and that starts with SEO.  But what does SEO start with? You Guessed it: High […]

How Do You Predict SEO Results? Here’s the hard truth: you can’t predict SEO results with absolute certainty, just like you can’t predict the stock market or Bitcoin. But you can make informed projections about whether your SEO campaign is likely to drive traffic and conversions. This article is going to bust common SEO prediction […]