What is Copywriting and Why is It Important in Marketing? Copywriting is writing that moves someone from where they are to where you want them to be—whether that’s clicking, buying, signing up, or simply believing something they didn’t before. Did you know that the earliest form of copywriting dates back to 960 BC? Even in […]
SEO Copywriting vs Regular Copywriting — And Which is Better For Your Business? SEO copywriting includes Search Engine Optimization, which is a comprehensive marketing strategy. Regular copywriting simply involves writing without the comprehensive strategy. The distinction matters because copywriting on its own—no matter how well-written—relies on readers finding the page through other means like paid […]
How Does SEO Copywriting Work? SEO Copywriting is the process of creating content that effectively promotes a product or service while also meeting the criteria search engines use to rank content high. Despite what many might think, SEO copywriting is not about writing in a way that helps websites show up in Google searches, because showing […]
The Best Ad No One Will Ever Read is The Worst Investment Anyone Can Ever Make Copywriting vs SEO Copywriting The perfect copy is worthless if nobody sees it. Copywriting has a new reality — a digital reality. Search Engine Optimization puts websites in front of people who are ready to transact, and copywriting is […]
The Importance of SEO Copywriting More than 80% of businesses are dissatisfied with their conversion rate. If you’re one of them, then you probably understand that driving visitors to your website is just one aspect of SEO — the other is turning them into clients or customers. That’s where SEO copywriting comes in.
SEO Copywriting vs Regular Copywriting: What’s the Difference?
How SEO Copywriting Works: A 6-Step Guide to Ranking Content
