Tag: seo

SEO vs SEM The difference between SEM and SEO is that SEO is the branch of Search Engine Marketing (SEM) that deals with optimization. Optimization is just one part of marketing; therefor, SEO is just one part of SEM. The difference is where each one stands on the marketing hierarchy: SEO is optimization for the […]

You Don’t Keep Every Dollar You Earn But Smart Expenses Let You Keep More Use SEO to Lower Your Tax Bill While Growing Your Business When an expense reduces taxes and drives growth, it functions like an investment — not a cost Is SEO Considered a Business Write Off? Yes, SEO is a fully tax-deductible […]

The Importance of Content in SEO Ever wasted money on marketing that didn’t last? I once spent $15,000 mailing out coupons that barely made a difference for my shop. The lesson I learned was that an online presence is key, and that starts with SEO.  But what does SEO start with? You Guessed it: High […]

How Do You Predict SEO Results? Here’s the hard truth: you can’t predict SEO results with absolute certainty, just like you can’t predict the stock market or Bitcoin. But you can make informed projections about whether your SEO campaign is likely to drive traffic and conversions. This article is going to bust common SEO prediction […]