Will AI Replace Marketing Jobs?
Jobs don’t get replaced, workers do. As long as marketing exists, there will always be a job. The question is whether it’s an AI or a human being doing that job, and the truth is: AI is nowhere near self-sufficient enough to replace marketing professionals, because anything it does still requires human guidance in the first place.
artificial intelligence doesn’t create, it responds—just like a light bulb responds to a switch. If it comes up with something creative, then it’s only because the person using it was creative. AI will not replace the job of any creative marketer, it will shift those jobs so that the people who used to do them are now using artificial intelligence to do it even better.
Just as managers guide employees to complete a job, the employees of the future will use AI to get more done, saving time and creating new opportunities. artificial intelligence won’t create these opportunities alone. On the contrary, marketers will reveal these opportunities by using AI.
Will AI Replace Marketing Professionals?
You can’t replace marketing professionals with AI and expect good results. Everyone speaks about the potential of artificial intelligence but they overlook the genius—the creativity—of human beings.
Creativity is the creation of something new and original. It is a quality that humans possess which an AI doesn’t. If you were to give 1000 people an empty page and tell them to write on it, each page will be completely different from the other.
This is because creativity is a product of experience, and every human being has experiences that are unique. artificial intelligence does not have its own unique experience; it simply borrows the expression of experiences others have had.
Every Human Being is Absolutely Unique
An AI is very predictable because it has no experience of its own.
If you were to give 1000 AI’s an empty page and tell them to write on it, you’d have 1000 similar pages.
As artificial intelligence becomes more prevalent, creativity and experience will be the most important aspects of marketing jobs in the future. The best marketing professionals will be those who are creative and who can use AI for creativity.
What Everyone Should Know About Artificial Intelligence
A simple title with the words ‘AI’ or ‘ChatGPT’ will likely attract more clicks to it. artificial intelligence is such a hot topic, and EVERYONE has an opinion; moreover, content creators will go out of their way to come up with the most mind-boggling AI opinions, not necessarily because they believe them, but because they want more engagement. So, just because there is a hype that AI will replace marketing jobs, doesn’t mean it’s true. In fact, artificial intelligence will probably create more marketing opportunities than ever before. It will just depend on the individual to see that opportunity and make it a reality.
