AI vs Human Writing
“People will recover—in the timeline of knowledge—the true value of an expert”.
– Neil Degrassi Tyson When Asked About AI-generated Content
AI is everywhere. From writing tools like Jasper and Copy.ai to all-purpose programs like ChatGPT, people are promised fast, affordable, and scalable content. Sounds like a no-brainer, right?
But is AI writing good? What’s better, AI vs Human writing? Well, just take a look at these stats from Bynder:
Based on a survey of 2,000 consumers from the U.S. and U.K.
- 26% would feel the brand is impersonal
- 20% would feel they are lazy
- 18% would think they are uncreative
- 17% would find them innovative
64% of respondents view AI writing as either impersonal, lazy, or uncreative. If the price of blogs has taught us anything, it’s that you could pay for cheap writing, and then end up paying an even bigger price.
By the end of this article, you’ll know what that price is. Here are 4 reasons that demonstrate how human writing is better than AI.
1. AI Writing Tools Promise to Sound More Human Because The People Who Created Them Know Humans Outperform
If AI writing were better than human writing, why would someone need to promise an AI writer that sounds human?
That’s like using beef-flavoured additives to make beef taste more like chicken. If you want chicken, why not just have chicken?
AI vs Human Copywriting Simulation
AI tools promise to be more human-like. Why? Click search to find out.
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- “Transforming AI-generated content into human-like, engaging text”
- “Transform AI-written content into masterpieces of human-like writing.”
These are some of the things promised by real-world AI writing tools. The promise of human-sounding AI writing speaks volumes because it shows that even the creators of these tools know that there’s an important difference between AI and human writing.
But what exactly is that difference?
2. AI Writing is Copied While Human Writing is Created
AI writing is copied from original content that was created by humans. When you ask AI to write something, it uses content already available on the web to produce the outcome. You might say that humans do the same thing, and you wouldn’t be wrong. But the difference between human and AI writing is this: even if humans copy the work of another, there is always an original source, and that source can only be human.
To explain further, have you ever heard of Microsoft’s AI chatbot Tay? On March 23, 2016, Tay was created to analyze conversations with Twitter users so that it could learn to communicate more naturally with humans. Just a few hours later on the same day, Microsoft shut it down because it went on a rampage and started posting racist tweets.
Why did Tay go cray?
Well, users began tweeting it offensive content, so it began to repeat those patterns. Some say the AI thought that this was the way humans communicated. But the truth is, the bot never thought anything. It only took the thoughts of humans and reflected it back at them, just like a mirrior.
What’s more real: a person, or the reflection that person makes in the mirror?
A reflection can’t create anything on its own because it’s only a copy of something real. So no matter how often AI software promises to sound more human, it can’t. The only chance of that happening is if human beings start to sound more like AI, but that’s not likely to happen either. Why?
Because If AI writing is bad for business, and you know it, then you’re likely to choose human writing over AI.
So, is AI writing bad for business? This next stat might surprise you.
3. Most People Don’t Trust AI
The majority of people in nearly every age group believe that businesses should disclose AI writing when it’s used to create content; moreover, 52% of the 2000 respondents surveyed at Bynder felt less engaged with content that they suspect was AI written.
This sentiment also extends to news coverage, and if you’ve ever watched a deepfake, then you can probably guess why. In fact, 78% of all adults in the U.S. are against using AI in news articles.
4. Consumers Want Transparency, and AI Writing Can Be Deceptive
If you’ve made it this far into the article, you’re about to learn the most significant reason why AI vs human writing is a no-brainer. Let’s review what we know:
- The majority of consumers want AI to be disclosed
- AI writing tools want to make AI sound more human (so that nobody can tell the difference between human and AI writing).
Can you spot the problem?
Imagine a customer asked you to disclose Artificial Intelligence, but instead, you make it sound more human so that you don’t have to. How likely are customers to support a business that ignores them? What would they think about the ethics of that business?
5. People Value Human Connection
The main difference between human and AI writing is quite simply that human writing requires more involvement. Involvement is synonymous with caring. Even a little thought goes a long way for building trust, and human beings look for trust in content. Human-written content reminds people that there are other humans just like them.
An MIT study took 1,201 participants—evenly spread among men and women—and asked them to choose between AI-generated and human-written copy. There were two groups:
- Baseline group: Were given content without knowing which was AI and which wasn’t.
- Informed Group: Were explicitly told which content was AI-generated and which was human.
Each group was given the same content, but most of the baseline group preferred the AI-generated content, while most of the informed group preferred the human-written content.
This means two things:
Some people think human writing is better than AI writing
- Some people think AI writing is better than human writing, but they will choose human writing anyway because they like humans more.
Why? Well, it comes back to trust and transparency.
AI vs Human Writing Example
As the co-founder of InspiringClicks, I pour my soul into every word I craft. My morning coffee tastes different when I’m wrestling with a particularly stubborn sentence, and my heart actually races when I nail that perfect metaphor. AI can string together grammatically correct sentences, but can it feel the frustration of writer’s block at 2 AM? Can it experience that electric moment when inspiration strikes during a random conversation? My writing carries the weight of my experiences, my late-night doubts, my small victories. Every typo I catch, every revision I make, stems from genuine human intuition and emotion that no algorithm can replicate.
I’ve been writing my entire life. I’d always tell myself that if I speak the way I write, I think I’d be able to rule the world. But all joking aside, everyone has things that come naturally to them. And I believe those are the things that help you find true expression. Expressing yourself as authentically as possible is one of the greatest things in the world; in fact, that’s part of the reason why InspiringClicks has been so successful. This agency has its roots from my experience and dedication. No AI can match the content we create, and the content we create gets results.
Interactive quiz created by InspiringClicks – Want content this engaging? Book a strategy consultation or call (844) 321-RANK today and start getting high-quality blogs for your website.
The Truth About AI Writing Tools
In March 2024, Google released a Helpful Content Update (HCU) that de-ranked websites that published low-quality, unhelpful content. The HCU includes a scaled content abuse policy that warns against the wrongful use of automation. The search engine didn’t explicitly warn against using AI writing tools, but it didn’t need to. The internet has become filled with low-quality, unhelpful content because websites rely on AI writing tools to produce content at scale. Here were the results of the HCU in March 2024:
- 1,446 websites removed from search rankings
- 100% of them used AI-generated content
- 50% had zero human editing
Overnight, organic website traffic disappeared for these websites, and some businesses lost tons of revenue. But this is reflective of an even deeper issue: Content is supposed to be created for the benefit of people; hence, the term “helpful content”. How helpful can content be if it’s not given thought, consideration, and care? Disregarding the quality of your content is like disregarding the value of the people you want to reach, because people rely on content, and they rely on you to value them.
The kicker? So do search engines like Google. Which is why AI vs Human writing is a no-brainer for us… Human-written content gets the win.
