Importance of SEO for Calgary Businesses
If you have a business in Calgary that you want to grow, then you’ve probably wondered about the importance of SEO for Calgary Businesses.
SEO is extremely important for Calgary businesses seeking more customers, clients, and revenue. To prove it, here’s a simple question:
Where do you get most of your leads from? Leads are customers, clients, prospects, buyers, etc…
SEO essentially optimizes web pages to rank on search engines — It helps you get found on Google when people search for a product or service you offer, and that puts you exactly where your potential customers are ready to transact.
As long as people use search engines, SEO will remain important for Calgary businesses who seek growth.
But how much growth can you expect? The answer might surprise you.
Why Get Found on Google in the First Place?
- There are approximately 11.4 million searches on Google per minute
- 46% of all Google searches are for local businesses or services
- The top 3 organic search results account for over 68.7% of all clicks
Those are some pretty big numbers.
| SEO | Searches Quantity | What That Means for Your Business |
|---|---|---|
| Everyone Uses Google | 11.4M searches/min | Google is the biggest search engine |
| Nearly Half Look for Products or Services | 11.4M × 46% = 5.2M | 5.2 million people are looking for local businesses every minute. |
| Organic Results Win | 5.2M × 68.7% = 3.5M | Most of them click on the first page of Google |
The ultimate goal of SEO is to rank your Calgary website on the first page of Google. Looking at the stats, Google connects approximately 5.2 million potential leads with local businesses every single minute.
It’s no wonder that the average ROI of a high-quality SEO campaign is around 748%.
SEO Gets More Clients and Customers for Calgary Businesses
Ordinarily, trust in a business is created like this:
People walk into a storefront, and if they are greeted, treated well, and given a good experience, they will sing their praises to those close to them, perhaps leave a good review, and most likely come back.
Most Calgary businesses get clients this way — through word of mouth. It works, but SEO is much more profitable, here’s why:
Businesses that get found on Google don’t just get more leads, they are also trusted and seen as more credible in their industry. Getting found on Google automatically signals trust to consumers because they understand that, out of the million other pages on search, you were the one that Google chose to show first.
Not only do you get more clicks, you get more clicks from people who are serious about transacting and who already trust you.
Why Settle for Word of Mouth When The Entire World Has Gone Digital?
Imagine we lined up 1000 clients or customers outside your door; how long would it take you to serve and build the trust of those 1000 customers? A long time, no doubt, but how long would it take 1000 clients or customers to read a 2 minute blog post? Not long at all.
By creating content for your website, we build trust in your potential clients and customers before they’ve entered through your door, and that makes them even more likely to purchase when clicking on your website.
The question is, how do you get 1000 clients to your website?
Well, that’s where we come in. Our team at InspiringClicks grows your online visibility and help drive more potential clients and customers to your website through search.
Book a strategy Call to speak with local SEO expert in Calgary.
What Does a Good Calgary SEO Campaign Look Like?
Many Calgary businesses have done some form of SEO for their websites, but the reality is that 96.33% of all content on the web is invisible, getting practically no website traffic from search engines. This shows that not all SEO services are built the same.
It’s important to understand that Google doesn’t necessarily rank websites; rather, it ranks pages. Websites are made of pages, and there are—or should be—many pages to your website; moreover, those pages need to be high-quality if they’re going to rank, what Google itself calls “helpful, reliable, people-first content”.
A good Calgary SEO campaign is one that uses content creation to connect your website with search engine users—providing them with quality content that is actually helpful, and which helps you get more purchases.
At InspiringClicks, you’ll notice that the first feature shown in our SEO packages are the number of articles we published on your website per month. Articles are posts or pages created for a website that determine SEO ranking.
SEO services are 100% tax deductible for Calgary Businesses. Learn more here.
Are You a Calgary Business Owner Ready to Take Your SEO to the Next Level?
InspiringClicks is a digital marketing think-tank that provides SEO services for Calgary businesses that want to increase their online visibility and drive more profit.
You’ve learned about the importance of SEO for Calgary businesses, but if you’d like a more hands-on approach, Book a strategy call today, or call us directly at (844) 321-7265. Our team is here to help.
