Calgary SEO FAQ
When Calgary businesses look for SEO services, the first step is almost always asking the right questions.
This Calgary SEO FAQ brings together the ten most commonly asked SEO questions Calgary businesses like yours should have answers to. If you’re considering Calgary SEO Services, this guide will help you understand what to expect for full transparency and better outcomes.
How Long Does SEO Take To Work?
How long SEO takes to work depends on the quality of implementation. With effective SEO, results unfold in three phases:
Phase 1: An increase in organic pages — a sign that Google is crawling and indexing your content (usually within a few weeks).
Phase 2: An increase in keyword impressions — showing Google is matching intent to your pages (1–3 months).
Phase 3: Growth in organic search traffic — proof that your targeting and optimization are working (3–12 months).
SEO results happen gradually—like a snowball that gets bigger as it continues to move forward and gather momentum. Here’s a deeper dive:
Increase Organic Pages — 1-3 weeks
Organic pages are pages on your website that Google has accepted into search results. Organic pages should increase as more content is created.
In fact, if more content is published on your website and organic pages don’t increase, it means that Google has chosen not to index those pages. That’s the first sign that SEO has not been done correctly.
If SEO is done correctly, you should see an increase in organic pages within the first few weeks. This is the first sign that you are getting noticed by Google. It shows that content is being created on your website that is going to ultimately get you more visibility, clients, and customers.
Increase Organic Keywords — 1-3 months
When Google indexes pages, it automatically connects certain keywords to those pages. Organic keywords are the terms your website is starting to get recognition for. This recognition is called Impressions, and impressions are the number of times a website has been seen by people who have used certain keywords.
- Pages increase
- Pages rank for keywords
- Ranking keywords create impressions
Ranking for keywords is the prerequisite to getting organic search traffic from clicks. Search engine visibility begins with organic keywords, and an increase in organic keywords is the second sign—after organic pages—that SEO is working.
Increase Organic Search Traffic — 3-12 months
As pages and keywords increase, organic search traffic should follow, usually between 3-6 months. These are the clicks you’re getting from the impressions, and these are a product of search engine ranking.
How Much Does SEO Cost in Calgary?
The cost of SEO in Calgary varies depending on the agency, but ideally, the cost of SEO should reflect the depth and quality of the services provided, because depth and quality determine the effectiveness of Search Engine Optimization.
InspiringClicks provides Calgary SEO solutions that range from $2,400 to $10,000 USD per month.
Our three packages — Foundational ($3,000/month), Accelerated ($5,000/month), and Powerhouse ($10,000/month) — each include expert content creation, keyword research, and full SEO optimization.
Save 15% with 12-month plans or 20% with prepaid 12-month commitments. Every package is designed to increase Google visibility and profit through proven strategies like Conversion Rate Optimization and SEO blog writing.
View our prices below, and for a more thorough breakdown of our SEO features, read our Calgary SEO pricing Guide.
SEM and SEO Packages
Found - Foundational Growth Plan
Accel - Accelerated Growth Plan
Power - Powerhouse Growth Plan
| Found USD $3,000 / month | Accel USD $5,000 / month | Power USD $10,000 / month | |
|---|---|---|---|
| Monthly Content Output | 2 Articles | 3 Articles | 5 Articles |
| Monthly Page Revamps ⓘRefresh of eligible pages already on your website. Strengthens SEO while new content is being created. | 1 | 2 | 2 |
| High‑quality Blogs | ✔ | ✔ | ✔ |
| Expert Copywriting | ✔ | ✔ | ✔ |
| Human‑written Content | ✔ | ✔ | ✔ |
| Done‑for‑you Publishing | ✔ | ✔ | ✔ |
| Client Portal Access | ✔ | ✔ | ✔ |
| Comprehensive Keyword Research | ✔ | ✔ | ✔ |
| Strategic Business Reviews | Quarterly | Bi‑monthly | Bi‑monthly |
| Conversion Rate Optimization (CRO) ⓘOptimize page elements to help turn more visitors into paying customers—driving higher ROI and measurable revenue growth. | ✔ | ✔ | ✔ |
| Schema Markup | ✖ | ✔ | ✔ |
| Competitor Gap Analysis | ✖ | ✔ | ✔ |
| 24hr Communication Dashboard | ✖ | ✔ | ✔ |
| Writers with High Google Authorship ⓘContent written by Google-recognized writers to boost your site's authority and E-E-A-T. | ✖ | ✔ | ✔ |
| Custom Web Assets ⓘCustom branded graphics and charts built specifically for your brand to enhance user engagement, dwell time, and ranking. | ✖ | ✖ | ✔ |
| Answer Engine Optimization (AEO) ⓘTargeting featured snippets, Google AI Overviews, and visibility in ChatGPT and other AI search tools. | ✖ | ✖ | ✔ |
| Heat Mapping Analysis ⓘDetailed user behavior analysis to increase your conversion rates. | ✖ | ✖ | ✔ |
| Priority Phone Support | ✖ | ✖ | ✔ |
| Rank Immediately with PPC ⓘAdd PPC to start ranking immediately while we grow your SEO organically. Additional cost: 15% of monthly ad spend plus one time setup fee of $2,500. | |||
| Start Growing Now | Start Growing Now | Start Growing Now |
How Do I Choose The Right SEO Agency in Calgary?
To choose the right SEO agency in Calgary, ask yourself two questions:
Have they actually ranked on SERPs?
Are they focused only on rankings, or on driving measurable ROI for your business?
If you discovered them through search, that’s already a good sign. It means they’ve achieved what they promise. Ask them to prove it with real examples, such as ranked pages or featured AI overviews.
Also, listen carefully to their language: Do they speak only about ranking, or do they understand how SEO connects to profit? Ranking alone doesn’t convert, your website’s business environment does.
If the environment (your website) is not business-savvy, you’ll get clicks but lose out on customers. That’s a problem because if you are going to get returns on SEO, then it needs to generate more revenue for you. So ask yourself, does the Agency speak the “language of business” on their website and during discussions?
There are several million businesses who experience “clicks without profits” problems. More than 96.55% of content on the web gets zero organic search traffic from Google, and yet over 75% of businesses have used some form of SEO.
This means that people pay for SEO and still don’t get visibility, and many that do get visibility don’t get more phone calls to their business.
The right SEO agency in Calgary should focus on what matters. They need to understand business, not just ranking. Don’t just hire a technical expert, hire a marketer. The right SEO provider should be creative, business savvy, and passionate about what they do.
Does SEO Increase Sales?
Absolutely. Across industries, successful SEO campaigns deliver an average return of 826%. That’s $8.26 in profit for every dollar spent on quality SEO.
Nearly every online experience begins or ends with a search engine. People using search are already seeking solutions and are often ready to buy. The only thing standing between them and your business is visibility and a website built to convert that traffic into revenue.
SEO Return on Investment by Industry – 3-Year Performance Data
How Does SEO Get More Customers?
An SEO strategy gets more customers by ranking for the keywords that particular consumers search on Google. After searching they find your website and take action, whether that be calling your business, making a purchase, or booking a consultation.
Every single word that is typed into a search engine is stored as data on the internet. Search Engine Optimization involves studying that data to correctly understand how your target communicates, and how search engines make the association between communication and search intent. With that knowledge, helpful content is created to drive potential customers to your website.
SEO is essentially marketing; therefore, it involves tapping into the profit potential of your business. Maybe you’re a salon that has inventory that isn’t selling, or maybe you’re a mechanic shop known for oil changes but not getting enough brake service business. Quality SEO looks at these issues, and creates campaigns that help drive customers to strengthen core competencies, and improve weak areas.
Whatever your business is falling behind on, you have competitors who are excelling at it, despite the fact that you know you can do it just as well, if not better. The only thing that’s missing is an SEO strategy built on the areas you want to improve on.
Notice that earlier, I emphasized how your target communicates. Communication is key for an SEO strategy. Communication is even inherent in the keywords an SEO strategy is built on. However, this communication goes beyond keywords, because there are many forms of communication—typing is only one.
There is also speaking, and Voice Search Optimization (VSO) is a newer branch of SEO that ranks websites for voice search. For example, when someone asks Google for something on their Samsung phone, it pulls up that information from the web and reads it back to them.
Is Voice Search Important for SEO?
Yes. Voice Search Optimization (VSO) helps build your authority and credibility, and this in turn leads to more visibility on search engines, which helps SEO. Let’s put it this way, if devices read words directly from your website to answer questions in order to help people, then that’s a clear sign of authoritativeness. Authoritativeness is one of Google’s top ranking factors, and VSO can help SEO — if not directly, then at least indirectly by building your business’s credibility and authority.
InspiringClicks does include VSO in our SEO services. It’s not particularly hard to do, and it doesn’t take away from other SEO resources; In fact, it complements SEO perfectly. The digital world is changing, and we don’t like to leave any stone unturned. The way we see it, If you want to build your search engine visibility, we might as well set the foundation for your business to grow in the areas that will be more relevant in the future. That’s going to help your business in the long run.
Does SEO Work For Seasonal Businesses?
You might be surprised to learn that SEO is often more effective for seasonal industries than for year-round ones. The active season is usually preceded by months of anticipation, planning, and preparation to ensure operations run smoothly and profitably when demand peaks.
SEO follows the same principle. In many ways, it’s a seasonal service itself — it takes time to bear fruit, much like how planning precedes construction. Time spent optimizing before your busy season translates into greater visibility and growth when the season arrives.
The off-season is equally valuable. It’s when SEO can position your business exactly where customers will be searching once demand returns. When that time comes, a well-optimized site can attract more clients than any season before it.
Should I Use PPC With SEO?
You should absolutely use PPC (Pay-Per-Click) with SEO; in fact, doing so can increase your ROI drastically because Google Ads provides immediate search engine visibility while SEO provides visibility for the long-term.
At InspiringClicks, All of our SEM and SEO packages offer a “Rank immediately” option for you to add PPC management alongside SEO services.
Combining both PPC and SEO creates a powerful Search Engine Marketing Strategy.
With PPC, we rank you immediately on the first page of Google sponsored ads, getting you quick traffic to your website.
At the same time, we begin building your SEO so that you can start getting more sustainable organic ranking in the long-term.
What Makes Local SEO Different in Calgary
The thing that makes local SEO different in Calgary is that the Calgary SEO strategy accounts for Calgary’s service-driven market and distinct search behaviors. It’s about connecting Calgary geography to an SEO campaign to help search engines understand the correlation, and capture audiences that are specific to Calgary.
Can Local Calgary Businesses Compete With National Companies in SEO?
Not only can SEO help you compete against bigger national companies, but it’s the only way that you can compete in the first place. SEO is not a zero-sum game — the digital landscape is so massive that there are growth opportunities your competitors have surely missed. It’s never too late for you; in fact, there is more opportunity for your business to grow than ever before.
The dominance of your competitors shouldn’t worry you if you have a strategic partner by your side. Their dominance will prove to be your digital growth because everything your national competitors have done—or failed to do— is live for everyone to see. A good SEO company will watch the successes of your competitors closely, break down why they’re successful, find what they’ve missed, and create an SEO campaign that helps you outperform them.
They may have started before you, but remember, there’s no finish line. When your business is equipped with Good SEO, the overall ranking factor is really just a matter of time.
Bonus question: Will AI Replace SEO? We’ve put together a full article that dives into this debate. Discover the role AI will play in SEO’s future and the strategies you need to stay ahead of the curve.
AI and SEO
