Authentic Marketing: AI Just Made Human Content Priceless By Adam Hamadiya, Co-founder of InspiringClicks What Is Authentic Marketing? Authentic marketing is the practice of building business growth and brand authority through marketing campaigns created by experienced professionals who use genuine expertise to connect with audiences. Authentic marketing strategy focuses on truth, content that actually helps […]
Calgary SEO Strategies For 2026 Search Engine Optimization (SEO) isn’t changing, only the landscape it operates in. SEO has always been about connecting helpful content with Google that in turn connect it to users. But the way search engines are connecting people with information has changed: there are featured snippets, local packs, and most recently, […]
What is Google Authorship and Does it Still Exist? Google authorship was a program launched by Google in 2011 that allowed authors to connect their information with the content they published. Their author profile (name, photo, etc.) would then be displayed alongside the webpage on SERPs (Search Engine Result Pages). The idea was to allow […]
Terms you need to know: AI Impact on SEO “Google AIO has transformed Google from a “search engine” into an “answer engine…” Chegg on AI Impact on Search Traffic (2024) Large Language Model (LLM) is programming in AI that allows it to use deep learning to generate text, and it’s now being used for AI […]
Will AI Replace SEO? Despite the proliferation of zero-search results and the impact they’ve had on website traffic, AI will not replace SEO; rather, it will help evolve it. This means that from 2025 onward, SEO will need to incorporate zero-search results into its strategy, not necessarily to gain direct traffic, but to build E-E-A-T […]
AI vs Human Writing “People will recover—in the timeline of knowledge—the true value of an expert”. – Neil Degrasse Tyson When Asked About AI-generated Content AI is everywhere. From writing tools like Jasper and Copy.ai to all-purpose programs like ChatGPT, people are promised fast, affordable, and scalable content. Sounds like a no-brainer, right? But is […]
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InspiringClicks is a digital marketing agency specializing in PPC management and SEO services designed to help you rank — Driving more leads and conversions without wasted ad spend.
