Looking for SEO Services in Calgary?

There is so much to know in the world of SEO, and for a business owner, such little time. When looking for SEO in Calgary, you should be able to hire a provider who you’re confident in, and who actually gets you returns on your investment. The question is: how do you know they can? Because we’ve all heard stories of people paying for SEO and not being satisfied with the results.

Well, you ask yourself the right questions, because those answers will reveal what you really want. It then relies upon the SEO provider to deliver, and if they do, then you’ll know that you’ve found a trustworthy SEO expert in Calgary.

So, here are the top 5 questions you need to ask.

1. Do I Know What SEO Actually Is?

You don’t need to know everything because there’s too much to know, and since you have a business to run, too little time. But you should at least know the number one most important thing about SEO:

SEO is more about people than it is about search engines. Let me explain:

Every Tom, Dick, and Harry will tell you that SEO stands for Search Engine Optimization, but what they don’t tell you is the flip side of that coin.

SEO is Steady Exponential Opportunity. Steady because it takes time, and exponential opportunity because you unlock more business potential only with that time.

SEO is by far the best way to get more organic search traffic on your website, but it’s not a quick fix. Good SEO is like a slow and steady turtle that wins the race, only you have someone building the track even as the turtle walks on it.

97.66% of all websites get zero organic visitors from search

It’s safe to say that every website starts out like a turtle, but most stay that way:

Around 75% of businesses are expected to use SEO for their website in 2025. If SEO was done right, why are the vast majority of them still getting no organic traffic from search engines?

Again, it’s because SEO is more about people than it is about search engines, but since it’s called Search Engine Optimization, most so-called SEO experts miss the point entirely. They optimize for search engines, not for people, and search engines can disregard your website because of it. But there’s a silver lining here:

You now know the most important thing about SEO that most other people don’t. So, when looking for SEO experts in Calgary, go with the provider who get’s it.

2. Do I like The Content on Their Website?

This is probably the most important one because creating good content takes effort, and effort is a reflection of both knowledge and commitment.

You’re business needs committed workers who know what they’re doing… Oh, and Google ranks helpful content, here’s a brief rundown:

Content is the means through which your website ranks; in fact, there’s a common misconception that Google ranks websites, but that’s not entirely true. Google ranks pages, and pages consist of content that make up your website.

When you take a look at the content of an a SEO provider, you’ll get a very good idea of:

1. How knowledgeable they actually are about SEO
2. The quality of the work they’ll provide for your website
3. How dedicated they’re likely to be toward you as a client.

It’s easy to spot great content, and content that stand out takes a lot of effort; not everyone has the skill to do it, and many that do won’t because they don’t care enough. Therefore, if you don’t really care for the content on an SEO providers own website—which is they’re very means of livelihood—it’s likely that your not going to like the content they create for your website either.

• Remember, SEO is about people. If an SEO provider takes the time to create helpful content on their website for the benefit of others, then you can trust that they’ll do the same for you on your website.

3. How Much Should SEO Cost Me?

SEO should cost between 10% to 20% of the revenue your business is making. SEO can get you even more revenue, so if you’re seeing results from SEO at 10%, then you’ll likely benefit by incrementally increasing your SEO budget if it’s feasible. However, it’s important to know that you’re almost guaranteed bad results below a certain price. This is because SEO requires extensive time and resources, and any SEO services in Calgary that charge little for SEO are not likely to have either one.

Beware of Cheap Prices

SEO requires a lot of labor, time and resources. Paying for cheap SEO is like paying for cheap blogs. if you hire someone to write a blog at $0.01 cents per word, you’ll get the blog, but the chances are very high that you’ll also get bad, AI, or even plagiarized content.

Just to be clear, bad results don’t just mean no results. Bad results can also mean that you hire someone for SEO, and then they do bad practices that hurt your website. This can get you disregarded, or even flagged by Google. This happens when the SEO provider:

• Gets you low-quality backlinks
• Uses AI to Produce your content at scale (what Google calls Scaled Content Abuse)
• Creates low quality content (unhelpful content)
• Uses keywords haphazardly on your website

In fact, bad results likely happen more often than no results because if SEO is done right , then there is no good reason why you should not see an increase in organic search traffic to your website overtime.

Beware of Quick SEO Promises

SEO only works if it’s long-term. Therefor, any SEO services not offered through retainer should automatically signal caution. Why? Because any process that doesn’t take into account months of hard SEO work can’t possibly get you results.

Bad SEO providers will want to finish up with you quickly because they don’t have the resources to provide real result; therefor, it’s not ideal for them to commit for 6 months or a year. It’s a quick win for them but a loss of investment for you. For this reason, they’ll promise quick ranking, but SEO is a long-term commitment and can take a while to see results; moreover, it requires sustained resources and effort to continually grow your results.

To give you an example of the costs of SEO in Calgary: InspiringClicks has 3 different SEO packages (also known as growth plans). The price of each plan differs and is based on the SEO-boosting features specific to those plans. The more features, the more comprehensive the SEO-depth, but the higher the price is, because the more time and resources come with the plan.

4. How Long Should it Take For Me to Start Seeing SEO Results?

Realistically, you should start seeing an increase in organic search traffic between 6 months to a year with good SEO. However, you should be seeing results that you're happy with in just a few weeks. For example, content is a big part of SEO, and content that is created on your website is essentially what your target is going to use. They'll use it for:

• Getting to know your brand (and even knowing you exist).
• Starting to establish trust in your business (because they look for help through content).
• Making a direct purchase or booking on your website.

All this happens with content, but Google has to find your content before it let's anyone else. Before Google ranks websites, it indexes (finds) pages first. As it indexes these pages, it increases the organic pages on your website.

In other words, you should begin to see the organic pages on your website increase within the first few weeks of purchasing SEO. If not, your SEO service provider is missing something important.

5. Does my SEO provider in Calgary Offer Room For Growth?

In question 3, I said that you might benefit from increasing your SEO budget if you are seeing results; however, this won't be true if you're paying for SEO that doesn't actively seek growth opportunities for your online presence.

For example, you've probably known someone in your life who left their job because they had gotten as far as they could with it. It's not that they couldn't become more, it's that the job, as good as it was, was not structured to allow for their growth. Well, SEO is the same exact thing.

When looking for SEO services in Calgary, it's important that you look closely at what's being offered. Is it a lot of fluff, or is it making sense to you? Does the provider help build clarity, or do they remain a mystery? The one who makes Search Engine Optimization make sense— that's the expert you want to go with.