Welcome to our knowledge hub about Content Writing. Here, you’ll find blogs that cover the content writing industry. Content is changing, and the insights you find in these blogs will help you develop a better understanding of it. We cover various topics and deliver practical advice from content marketing experts to help you stay ahead.
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What is Google Authorship and Does it Still Exist? Google authorship was a program launched by Google in 2011 that allowed authors to connect their information with the content they published. Their author profile (name, photo, etc.) would then be displayed alongside the webpage on SERPs (Search Engine Result Pages). The idea was to allow […]
The Importance of Content in SEO Ever wasted money on marketing that didn’t last? I once spent $15,000 mailing out coupons that barely made a difference for my shop. The lesson I learned was that an online presence is key, and that starts with SEO. But what does SEO start with? You Guessed it: High […]
AI vs Human Writing “People will recover—in the timeline of knowledge—the true value of an expert”. – Neil Degrasse Tyson When Asked About AI-generated Content AI is everywhere. From writing tools like Jasper and Copy.ai to all-purpose programs like ChatGPT, people are promised fast, affordable, and scalable content. Sounds like a no-brainer, right? But is […]
The Difference Between Copywriting and Content Writing Content comes in many different forms, but the desired outcome remains the same: If it leads to conversions, bookings, and sales, then that content, regardless of its form, can be called successful. But a few things need to happen with that content before it leads to success: The […]
