Content Marketing Agency Calgary

InspiringClicks was built from a passion for creating content. In fact, one of the co-founders grew a website from zero clicks to over 359,000 impressions through content creation in less than one year. It was that success that prompted the creation of InspiringClicks, and since then, we have published over 500 blogs that have contributed to the online success of businesses that want their brand to grow.

Three things set us apart from other content marketing agencies:

• Every piece of content is human-written. We do not use AI to generate your content. Our SEO content writers research, write, and optimize each article by hand. Many of our experts were content creators long before ChatGPT.
• We include conversion rate optimization in all of our content marketing packages. That means any content you receive that gets clicks on Google will effectively help turn those clicks into clients. The page layout, user interface, call-to-actions, we take care of everything to make sure your content actually performs.
• Transparent pricing with clear deliverables. No hidden fees or mysterious prices. Our packages are visible on our website and you can purchase them just like making an Amazon order. You know exactly what you are paying for each month, what you are getting, and from whom.

The content on our own website reflects the quality we deliver to clients. If you liked what you read getting here, that is the standard we hold for every project. Want a page like this? Call us now at (403) 768-5262.

InspiringClicks uses content marketing specialists only — people who have experience optimizing and publishing high-quality content. For clients on our Accelerated and Powerhouse plans, we assign writers with High Google Authorship, meaning they have a documented history of creating content that ranks and a writing background that predates AI tools like ChatGPT.

Our Content Creation Process

• We start with comprehensive keyword research to identify what your target customers are searching for
• Our professional writers research your industry, competitors, and target audience
• Content is written from scratch with SEO best practices built in
• Each piece goes through optimization for meta titles, descriptions, headings, and internal linking
• We handle publishing directly to your website and ensure Google indexes the new pages

You are assigned a dedicated project manager who stays connected every step of the way. You are informed of every article when it is published, and you have full visibility through our client portal, which all our clients have access to.

AI-written content is copied from existing content on the web. It can sound polished, but it lacks original insight, first-hand experience, and the nuance that builds trust with readers. Google's E-E-A-T guidelines now prioritize Experience as a ranking factor specifically because AI has made it easy to sound knowledgeable without actually being knowledgeable.

Outsourced content from platforms like Fiverr or Upwork often suffers from a different problem: lack of strategy. You might get a well-written article, but if it is not part of a larger content plan optimized for SEO, it will not move the needle on rankings or traffic.

Our content marketing services combine human expertise with strategic planning. Every piece of content supports your larger SEO goals, links to other relevant pages on your site, and targets keywords your audience is actually searching for. That is the difference between content that exists and content that performs.

Every content marketing package includes the core elements needed to grow your organic search presence:

• High-quality blogs written by professional SEO content writers
• Expert copywriting for landing pages and service pages
• Human-written content (no AI-generated articles)
• Comprehensive keyword research
• Monthly page revamps to strengthen existing content
• Done-for-you publishing directly to your website
• Client portal access for full visibility
• Conversion rate optimization to turn visitors into customers
• Mobile and tablet optimization
• Monthly executive performance reports

Higher-tier packages add advanced features like schema markup, AI Search Optimization (for visibility in ChatGPT and Google AI Overviews), writers with High Google Authorship, custom interactive content, competitor gap analysis, and heat mapping analysis.

We handle everything. Keyword research and content strategy are built into every package because writing without strategy is just noise.

Our process starts with identifying the keywords your target customers are searching for, analyzing your competitors to find gaps and opportunities, and building a content plan that grows your visibility month over month. We do not just hand you articles and disappear. We plan, create, optimize, publish, and track performance.

A study showed that 96.55% of all content is invisible and gets no organic search traffic from Google. Most websites have blog sections, but very few have strategy behind them. That is the difference between content that sits there and content that drives revenue.

Our onboarding process includes a discovery phase where we learn about your business, your audience, and how you communicate with customers. We review your existing content, study your competitors, and ask questions about tone, terminology, and messaging.

If you have brand guidelines, we follow them. If you do not, we help establish a consistent voice based on what resonates with your target market. Every piece of content goes through review before publishing, and you always have the opportunity to request adjustments.

Your dedicated project manager maintains continuity across all content, ensuring the voice stays consistent whether we are writing a blog post, a service page, or landing page copy.

Revisions happen at two levels: before publishing and after publishing.

Before content goes live, you have full access to review and request changes through our client portal. Our goal is to get it right the first time, but we understand that sometimes adjustments are needed to match your expectations.

After publishing, every package includes monthly page revamps. This is where we revisit and improve existing content on your site based on performance data. If a page is ranking but not converting, we optimize it. If a page is underperforming, we strengthen it. This ongoing revision process is what separates strategic content marketing from one-off writing projects.

Content marketing in Calgary typically costs between $2,000 and $15,000 per month depending on the agency, scope of work, and level of service. Factors that influence pricing include the number of articles produced monthly, whether content is human-written or AI-generated, the expertise of the writers, and whether strategy and optimization are included.

At InspiringClicks, our content marketing packages range from $3,000 to $10,000 USD per month:

Foundational Growth Plan: $3,000 USD/month

For businesses starting their content marketing journey.

• ✓ 2 articles per month
• ✓ 1 monthly page revamp
• ✓ High-quality blogs
• ✓ Expert copywriting
• ✓ Human-written content
• ✓ Done-for-you publishing
• ✓ Client portal access
• ✓ Comprehensive keyword research
• ✓ Monthly executive performance report
• ✓ Conversion rate optimization (CRO)
• ✓ Mobile and tablet optimization

Accelerated Growth Plan: $5,000 USD/month

For businesses ready to scale their visibility faster.

• ✓ 3 articles per month
• ✓ 2 monthly page revamps
• ✓ High-quality blogs
• ✓ Expert copywriting
• ✓ Human-written content
• ✓ Done-for-you publishing
• ✓ Client portal access
• ✓ Comprehensive keyword research
• ✓ Monthly executive performance report
• ✓ Conversion rate optimization (CRO)
• ✓ Mobile and tablet optimization
• ✓ Schema markup
• ✓ 24hr communication dashboard
• ✓ Writers with High Google Authorship
• ✓ AI Search Optimization (ASO)

Powerhouse Growth Plan: $10,000 USD/month

For industry leaders who want maximum results and visibility.

• ✓ 5 articles per month
• ✓ 2 monthly page revamps
• ✓ High-quality blogs
• ✓ Expert copywriting
• ✓ Human-written content
• ✓ Done-for-you publishing
• ✓ Client portal access
• ✓ Comprehensive keyword research
• ✓ Monthly executive performance report
• ✓ Conversion rate optimization (CRO)
• ✓ Mobile and tablet optimization
• ✓ Schema markup
• ✓ 24hr communication dashboard
• ✓ Writers with High Google Authorship
• ✓ AI Search Optimization (ASO)
• ✓ Custom interactive content
• ✓ Competitor gap analysis
• ✓ Heat mapping analysis
• ✓ Priority phone support

What These Content Features Mean For You

• High-quality blogs: Get consistent, SEO-optimized blog posts that build your authority and attract organic traffic from Google.
• Expert copywriting: Persuasive landing pages, service pages, and sales copy designed to convert visitors into paying customers.
• Human-written content: Every article is researched and written by real writers, not AI-generated. Your content will be original, strategic, and built to rank.
• Monthly page revamps: We revisit and strengthen existing pages on your site based on performance data, improving rankings and conversions over time.
• Writers with High Google Authorship: Content created by writers with a proven track record of ranking pages on Google and years of experience predating AI tools.
• Custom interactive content: Branded calculators, quizzes, and interactive tools that increase engagement, dwell time, and differentiate you from competitors.

All packages are available in CAD and USD, with 6-month and 12-month terms. Save up to 20% when you prepay annually. Book a free consultation to find the right package for your business.

View Packages

A Calgary content marketing agency will understand you and your business in ways that remote agencies will not. InspiringClicks was founded in Calgary. Some of our team members were even born and raised here. We have walked on Calgary roads, been educated in Calgary schools, and supported Calgary businesses. We bring genuine local knowledge and expertise to the table, and because this city is our home, there is nothing better than someone who is ecstatic about the results our marketing delivered for their local business.

We also offer in-person consultations and are available at local business hours. When you need to discuss strategy or have questions, you are talking to people in the same timezone who understand your market firsthand.

Yes. InspiringClicks was founded in Calgary by people who were born and raised here. Our co-founders grew up in this city, and our core team works from Calgary. This is not a remote agency that added "Calgary" to our name for SEO purposes.

That local presence matters for a few reasons:

• We understand Calgary's business landscape firsthand. From the energy sector's influence on B2B services to the growth of tech startups in the Beltline, we know what drives business here.
• We can meet in person. Whether you want to grab coffee in Kensington or sit down at your office, face-to-face strategy sessions are always an option.
• We operate on your schedule. No timezone math, no delayed responses because someone is asleep on the other side of the world.
• Our local knowledge shows up in the content. When we write about Calgary businesses or create location-specific pages, we are drawing from real experience, not Google Maps research.

Many agencies claim to serve Calgary while operating from Toronto, Vancouver, or even overseas. We are not one of them. Our roots are here, our clients are here, and our reputation is built on the relationships we have developed in this community.

Want to see who you are working with? Meet our co-founder or book an in-person consultation right here in Calgary.

Yes. Both our Calgary SEO and content marketing strategies require in-depth research on the specific terms your Calgary market uses. We create content that signals local expertise to both Google and your potential customers.

This means writing about topics relevant to Calgary audiences, mentioning local context where appropriate, and optimizing for search terms that include "Calgary," "in Calgary," or other local modifiers. We also optimize Google Business Profile as these results appear high up on search and play a huge factor in lead generation.

Calgary has the second-highest business-per-capita rate in Canada. The landscape is competitive, but we give our clients an edge with high-quality content creation to help increase website traffic, brand trust, and sales.

Google is a worldwide search engine that deals locally. A search for something like a general contractor or accounting firm will not always produce the same exact results as someone else, even if they are both in the same location. While Google might be smart enough to know a website has ties to a specific location, Calgary-specific content makes that connection clear and helps you rank better on Google more efficiently.

When someone searches "plumber in Calgary" or "Calgary accounting firm," Google prioritizes results from businesses with strong local signals. Content that demonstrates Calgary expertise, references local context, and targets Calgary-specific keywords helps establish those signals.

Yes. Blog writing, article writing, and even SEO copywriting play an important role in the marketing we provide for our local clients. We produce high-quality blogs to build your E-E-A-T and brand name and SEO copywriting to help your landing pages convert better. We use professional content writers in Calgary to create your content. The sort of people who were writers long before AI, so you can bet that they are passionate and experienced.

Our content marketing packages include:

• Ongoing content publishing on a consistent schedule
• Human-written articles by writers with High Google Authorship
• Local keyword targeting for Calgary and Alberta searches
• Done-for-you publishing directly to your website
• Content strategy that builds your authority in the local market

Video is indeed a type of content marketing, and it matters to the extent that you are willing to invest in it. Creating a YouTube following is different than blogs and articles. SEO content creation differs from YouTube video creation, but both can be used to reinforce the other.

If you want a search presence, content writing services are best. To build more trust with your audience and reach more online presence, videos can help. In fact, blogs can be repurposed into videos and vice versa.

Social media is part of content marketing because posts from places like Instagram are considered content in a similar way that blogs on websites are. Content is content; it just takes different forms.

You should definitely repurpose blog content for social media. It is time-consuming, but it is easy. In fact, this is one area where AI can actually help with the repurposing process.

We do offer social media services, but they are currently independent of our packages and are discussed as part of our onboarding process with Calgary clients.

Not without oversight. AI cannot create anything new or original. It borrows information already available on the internet and repackages it. Despite being a research tool, AI cannot go into depth on research the way a human expert can. It simply provides surface-level information, and professional content creators can then use that information to create high-quality content.

When using AI without a human touch, you get bland, generic, almost plagiarized content that can spread false information. AI is notorious for citing statistics that are not real. The result? Content that damages your credibility instead of building it.

Source: InspiringClicks - AI vs Human Writing

Human content outperforms AI because AI does not strategize, is not original, and is not creative. These are human qualities. Experience is a human quality that leads to creativity because creativity is unique, and everyone's experiences are unique. AI has no unique experiences. It simply borrows the experiences others have. So strategy, creativity, and newness go out the door with AI-only content.

Research shows that consumers strongly prefer disclosure when AI is used. Our professional content creators use AI as a tool. InspiringClicks will never dish out AI-generated content. We create content that AI helped us produce, but the process of that creation takes time and effort.

You see all the interactive content on this page? The copy, the images, the UX/UI? AI is not able to do this on its own. Not even close. This takes professionalism and human expertise.

Google will not rank content that is thin or what it deems as "unhelpful," but penalizing it is something else entirely. Penalization means lowering of ranking or even delisting from SERPs altogether.

Google does not necessarily penalize AI content unless it abuses its policy. Google explains this as content created to sway search engines and not created for people. It also has what is called a Scaled Content Abuse Policy that does indeed penalize unhelpful content created at scale.

Many AI writing tools actually use "scaled content" as a selling point for those who think to use AI writing tools. This is ironic because it directly violates Google's policy. If you use AI to generate 5, 10, 20, or even hundreds of articles in a small span of time, it can be very dangerous for your website.

The bottom line: Google cares about quality and helpfulness, not whether a human or machine created the content. But the reality is that truly helpful, original, strategic content almost always requires human involvement.

Yes. Research shows that consumers across all age groups prefer AI-generated content to be disclosed. The older the demographic, the stronger this preference becomes.

Source: Bynder's Human Touch Survey - AI Writing vs Human Writing

One of the reasons consumers want disclosure is because they want to know content was created by a human. Humans can be verified. If you are creating content designed to "sound more human," you are actually deceiving your consumers, and that can backfire.

Copywriting is a form of content writing. All copy is content, but not all content is copy. Copywriting is a form of writing most effectively used for ads and short, punchy messaging.

Ever drive by a sign on the highway? The few words used on that sign are copywriting. You can have copywriting and content writing on the same page, and both play different functions. For example, the headings on this page are a form of copywriting. The paragraphs within the headings are content writing.

Copywriting sells. Content writing educates. Sometimes you need to educate when selling, and sometimes it pays to sell when educating. Both have their role.

That is why InspiringClicks has both professional content writers and professional copywriters. All our content marketing packages include both. In fact, many of our writers are local, right here in Calgary.

Content marketing helps SEO by being the most important aspect of it. There is no SEO without content. Search engine optimization is the process of optimizing pages to rank on Google. A website is made of many different pages, and content marketing involves the creation of those pages. Within those pages are things like keywords, schema markups, UX/UI design, and HTML heading tags, all of which are part of SEO. However, it all begins and ends with content.

Absolutely. Blogs are one of the most effective ways to improve SEO rankings because they give Google more pages to index, more keywords to rank for, and more reasons to see your website as an authority.

Consider this: blogs make up almost 30% of the internet. That is not a coincidence. Businesses and content creators have figured out that consistent, high-quality blog content drives organic traffic like nothing else.

People use blogs to research products, compare services, and make purchase decisions. When someone searches "best CRM for small businesses" or "how to fix a leaky faucet," they are often landing on blog posts. If your business has the answer, you get the click, the trust, and potentially the sale.

Blogs also build internal linking structures, keep visitors on your site longer, and signal to Google that your website is active and regularly updated. All of these factors contribute to better rankings over time.

The biggest content marketing mistakes all involve investing time and effort into content that does not perform well. There are a few reasons why content underperforms, and they include not maintaining a consistent content publishing schedule, not creating content as part of an underlying strategy, and failing to optimize the content for search engines.

Inconsistent Publishing

Publishing one blog post and then going silent for months signals inactivity. Imagine going to your favorite media outlet and seeing that they have not been publishing anything new. How long until you stop visiting? Content marketing is about consistently adding fresh, valuable content. A sporadic publishing schedule means losing engagement, opportunities, and customers.

No Underlying Strategy

Millions of people go to Upwork and Fiverr and hire content writers for a few blog posts here and there, but one article never did much on its own, and multiple articles that do not work together is even worse because it can mean wasted time, effort, and money. Content marketing requires a strategic approach where each piece of content supports the others and builds toward a larger goal, usually optimized by an SEO strategy. Content does not do much on its own without strategy.

Poor or Missing SEO Optimization

SEO optimization involves many technical elements that most content creators overlook. It starts with keyword research to understand what your audience is actually searching for, then extends to keyword placement within headings, paragraphs, and URLs. Beyond the content itself, there are meta titles and descriptions that tell Google what each page is about, image alt tags for accessibility and search visibility, and website speed optimization to keep users from bouncing.

SEO is more alive than ever because search engines are being used more than ever. Even the LLM systems like ChatGPT that many fear are taking away from regular Google search rankings actually LINK to the websites they reference. This helps build the website's trust and credibility.

The question is less about the relevance of SEO and more about how you can use SEO content to rank on AI Overviews and LLMs like ChatGPT so that you can increase your online presence. Many people use AI to cross-reference and learn about businesses and services. Optimizing for both traditional and AI search ensures you capture traffic from all sources.

Trust building is what works. Google calls it E-E-A-T, and it is the foundation of modern SEO and content marketing success.

The first E, Experience, is relatively newer and became important because of AI. Experience is a human quality. AI borrows experiences but has none of its own. An article written by someone who has actually tried a product is more trustworthy and much better than an article written by someone who has no experience with it.

E-E-A-T is working right now in all aspects of content marketing, and has given rise to the concept of authentic marketing.

Despite what many might think, effective content marketing backed by a strong SEO strategy can actually get results within the first 2 weeks. How? It involves the creation of blogs and pages on your website which are then indexed to Google. If Google indexes those pages, then it means it has accepted the page into the search database where it can be available for everyone to see.

The question is: will they see it? That is determined by the quality of the content and the strategy behind it. Assuming both are good, here is how long it will take to see results from content marketing:

SEO content works because it captures people who are actively searching for what you offer. Unlike paid ads or social media where you interrupt people, organic search connects you with customers at the exact moment they are looking for a solution.

The progression works like this:

• We create high-quality content optimized for keywords your audience searches
• Google indexes those pages and starts ranking them for relevant searches
• As rankings improve, more people find and click on your pages
• Visitors who arrive through search are already interested in your topic
• Our conversion rate optimization ensures your pages guide visitors toward taking action

The result is a steady stream of qualified leads who found you because they were looking for exactly what you provide. That is why SEO delivers ROI upwards of 800% compared to other marketing channels.

No, and you should be cautious of any agency that does. Google's algorithm considers hundreds of factors, and no one outside of Google can guarantee specific rankings.

What we can guarantee is the quality of our work: human-written content, strategic keyword targeting, proper on-page optimization, and ongoing improvements based on performance data. We follow the same practices that have grown our own website's visibility and delivered results for our clients.

Our focus is on sustainable growth, not shortcuts. The websites that got wiped out in Google's Helpful Content Update were often chasing quick ranking tricks. We build authority the right way, which takes longer but lasts.

Yes. Our own website is the best example of what we deliver. Every page you have read, every interactive element you have used, and every blog post on our site was created using the same process and standards we apply to client work.

We also share real client results. One client went from 19 to 625 daily organic visitors and grew their ranking keywords from 309 to 743 over six months of consistent content marketing. Those numbers come directly from Google Search Console.

During your strategy consultation, we can walk you through specific examples relevant to your industry and show you what realistic growth looks like for businesses similar to yours.